RoboRelax launches robot massage franchise

Munich-based massage studio RoboRelax is opening up its concept to franchise partners. Founder Ben Wegscheider wants to turn the pilot location on Sonnenstraße near Stachus in central Munich into the starting point for a chain. Rather than human massage therapists, the studio uses AI-controlled robots. The launch introduces a technology-led service concept to Germany’s franchise market, with expansion now planned through independent partners.

From a Munich pilot studio to other cities

RoboRelax opened in Munich on 1 June 2025. The studio operates with two massage robots and describes itself as Europe’s first AI robot massage salon. This claim comes from the company itself. According to RoboRelax, more than 1,000 customers have already booked a session.

The launch attracted television and radio coverage: Sat.1, ProSieben’s Galileo and Taff programmes, and several Munich radio stations reported on the studio. For the young business, this has brought public visibility. However, that alone offers no indication of how a future franchise location might perform financially.

The next step is to recruit franchise partners for other German cities. RoboRelax has set up a dedicated franchise webpage for this purpose. Prospective partners can contact the founder directly and check whether a territory is available in their region. This announcement therefore marks the start of partner recruitment, rather than the opening of an established network of franchised studios.

Two robot models and appointment-only sessions

At the Munich studio, a half-hour session using the basic model costs €25. The premium model, which includes infrared heat, costs €30. The studio is open Monday to Saturday, with treatments available by appointment only. These details describe the pilot location’s offering.

RoboRelax promotes its franchise concept as requiring relatively little floor space and a lean staffing structure. The machines carry out the massage itself. The technology is therefore central to the service, rather than simply an addition to a conventional treatment.

Prospective partners would benefit from taking a close look at the Munich operating model: how do booking, reception, use of the equipment and customer care fit together? Which tasks still need to be carried out on site despite the automated massage? These questions matter more for business planning than a general impression of a largely automatic operation.

Prospective franchisees should also treat the quoted session prices as a starting point for assessing a location. A sound financial forecast would require checks on local costs, the appointment slots actually available and expected utilisation, among other factors. The technology alone does not answer these commercial questions.

Technology, booking and marketing in the franchise package

According to its franchise offering, RoboRelax supplies the massage robots and handles their installation and configuration. The package also includes maintenance and software updates. This brings key responsibilities for franchise locations’ technical equipment under the franchisor’s remit.

To support day-to-day administration, RoboRelax provides a booking system that includes online payments, vouchers and a calendar. Each city also receives its own location webpage. The offering therefore combines on-site equipment with digital infrastructure for appointments and payments.

Partners are also set to receive marketing support. Planned resources include templates for social media and Google Ads, as well as PR materials. Personal onboarding and an operations manual complete the package, providing new operators with both technical and organisational support.

Each location is also intended to receive a protected territory under its franchise agreement. Applicants therefore need to consider more than whether a particular city is available. During contract discussions, they should clarify how the territory is defined and exactly which rights it carries. A close review of the maintenance, support and software provisions is also advisable.

Clarify the investment required before committing

RoboRelax’s application form asks prospective partners how much they are prepared to invest. The selectable bands range from up to €25,000 to more than €100,000. These options should not be taken as a firm statement of the total investment required for a location. Their initial purpose is to assess applicants’ financial capacity.

Anyone considering the concept for their own city should therefore request a full breakdown of one-off and ongoing costs. This should include clarification of which elements of the advertised package are supplied and on what terms. Only then can prospective partners assess whether the offering fits their financing arrangements and the requirements of a specific location.

Practical takeaway: RoboRelax offers a route into a robot-assisted service business with centrally supplied technology and booking infrastructure. Prospective partners should first check territory availability, familiarise themselves with the pilot operation, and then examine the investment, ongoing costs and technical support in detail.