McDonald’s in Denmark boosts profits and plans more openings

Food Folk Danmark, the company behind McDonald’s in Denmark, is targeting further restaurant openings and new product launches in 2026 after increasing both revenue and profits in 2025. The company provides the premises for 121 restaurants operated by 24 franchisees. Income from charging stations also contributes to its results.

Revenue passes DKK 815 million

Food Folk Danmark increased revenue by more than DKK 100 million in 2025 to DKK 815.8 million. The figures were reported by FødevareWatch on 30 April 2026 and reproduced by Årets Kok. The growth was accompanied by higher operating and net profits.

Operating profit rose from DKK 273.6 million in 2024 to DKK 307.1 million in 2025, an increase of DKK 33.5 million. Net profit for the year reached DKK 196.8 million, compared with DKK 162.7 million the previous year — an increase of DKK 34.1 million.

These figures reflect Food Folk Danmark’s finances. They should therefore not be read as the accounts of an individual franchisee or as an indication of how much a particular restaurant earns. This distinction matters in a franchise network where the company providing the restaurant premises and the local operators have different roles.

The report on the accounts primarily shows that the company providing the premises has strengthened its financial position. It does not, in itself, reveal how the growth is distributed across the 121 restaurants.

Eight new locations in 2025

Food Folk Danmark opened eight new locations during 2025. This expansion provides a tangible basis for the company’s continued growth plans, but new restaurants are not the only factor behind its expectations for 2026.

With 121 restaurants and 24 franchisees, the Danish franchise network has significantly more restaurants than franchisees. These figures underline why it is important to distinguish between growth in the restaurant network and any addition of new independent operators.

A new location does not, in itself, demonstrate that a new franchisee has joined the network. The figures provide an overall picture of the network’s size, but do not show how the restaurants are distributed among individual franchisees.

For the franchise network, the main news is therefore the expansion of its existing Danish operations. The eight openings in 2025 have already taken place, whereas further openings in 2026 form part of the company’s outlook. These are two distinct pieces of information that should be kept separate when assessing developments.

Charging stations contribute to profits

According to management, income from charging stations at the restaurants was among the factors that had a positive impact on the results. This adds another source of income to the growth story, alongside restaurant openings and new products.

This is particularly relevant because Food Folk Danmark provides the restaurant premises. The report on the accounts highlights not only the increase in the number of locations, but also the positive contribution that facilities at the restaurants have made to the company’s finances.

The report does not specify the value of the contribution from charging stations. It is therefore not possible to establish how much of the profit increase came from this source. Management’s explanation identifies a positive effect, but does not establish that charging stations were the main reason for the improved results.

For others in franchising, this is a useful point to bear in mind: when a chain reports rising profits, it is worth examining which activities are driving them. In this case, management specifically mentions income linked to facilities at the restaurants.

Further growth expected in 2026

Food Folk Danmark, which is owned by Food Folk Group Holdings, expects growth of 2–5% in both revenue and operating profit in 2026. New restaurants and product launches are among the factors expected to contribute.

This forecast concerns the company’s financial performance, not a stated growth rate for the number of restaurants. Nor should it be applied to an individual franchisee’s budget. The range specifically relates to Food Folk Danmark’s revenue and operating profit.

Taken together, the information points to a franchise network continuing to expand after a year in which it added eight new locations and the company providing its premises improved its financial performance.

Practical takeaway: Keep the company’s accounts, restaurant openings and individual franchisees’ finances separate. Track actual openings when assessing what the growth plans mean locally.