F45 Training: investment and ownership behind its Colombian operation

F45 Training’s Colombian operation has a disclosed initial investment and ownership structure. According to a report published by Halcones y Palomas on 5 November 2026, the first studio received US$800,000, equivalent to around COP2.577 billion. The local franchise is operated by HHC Fit S.A.S., whose main shareholder is US-based Quinniebrook Capital LLC.

Investment tied to the first studio

The disclosed amount relates to F45 Training’s first studio in Colombia. This distinction matters to prospective franchisees: it is the reported investment in a specific operation, not a standard fee quoted to anyone interested in opening a studio under the brand.

The published equivalent of approximately COP2.58 billion gives a sense of the capital committed to this project. However, the information does not specify how much went towards fit-out, equipment, franchise rights or other start-up costs. Nor does it provide a payback period or profitability projections.

The figure therefore offers a reference point for this studio, but cannot on its own be used to calculate the budget for a future opening. Assessing a comparable investment would require a breakdown of its components, alongside the specific terms of the franchise agreement and property arrangements.

HHC Fit and its majority shareholder

HHC Fit S.A.S. is the company operating the F45 Training franchise in Colombia. It was incorporated in Bogotá on 25 March 2026 by Johan Ricaurte Cediel Méndez, who is also listed as its general manager.

Quinniebrook Capital LLC subsequently became a shareholder. According to the published information, the US company currently holds 99.6% of HHC Fit’s subscribed shares. This stake is in the Colombian operating company, not in the global ownership of the F45 Training brand.

The distinction helps clarify who is behind the local business. On one side are the brand and its international network; on the other is the company incorporated in Colombia to develop the operation. In this case, the disclosed shareholding structure shows that Quinniebrook Capital holds an overwhelming majority stake in the local company.

Ricaurte described the Bogotá opening as the first step in a long-term strategy. He said the intention was to establish more locations in the capital before expanding into other markets across the country. This sets out a direction for growth rather than a detailed schedule of openings.

The service behind the concept

F45 Training offers 45-minute group sessions combining strength training and cardiovascular exercise. According to the brand description cited in the report, its methodology focuses on building strength, improving endurance and supporting longevity.

HHC Fit’s general manager said the Colombian offering aims to build a community around training, technology and an experience that supports members’ health goals. This is the stated ambition for the service, not a measure of the local operation’s results.

For anyone assessing the franchise, the training format provides context for the investment. The offering goes beyond access to equipment: it centres the experience on group sessions with a set duration and a structured training methodology.

Support from a multi-brand network

Fit House of Brands, which announced the official launch, has a network of around 1,500 studios across 58 countries. Its portfolio includes F45 Training, FS8 and Vaura Pilates. That figure covers the entire network, not Colombian locations.

The company provides franchisees with business models, operational support and structured training programmes. Within its portfolio, FS8 combines Pilates, strength training and yoga. The report also notes that some franchisees choose to open two F45 studios or combine brands to cater for different customer profiles; this does not amount to an announcement of new brands entering Colombia.

Practical takeaway: the disclosed investment is a reference point for this particular project. Before comparing it with another franchise, check what the required capital covers, who the operator is and what support is included in the contract.