Jiuyi Trading Secures Franchise Filing: New Brand Record for Harbin Company

Heilongjiang Jiuyi Trading Co., Ltd. has a new commercial franchise filing on record. According to a market news report dated 6 November, information on China’s Ministry of Commerce website shows that the company obtained the filing on 5 November 2026 for the franchise brand “Jiuyi Trading” (酒义商贸). For those exploring franchise opportunities in China, the record provides a company name and corresponding brand that can be checked against other documents.

Filing Identifies the Company and Brand

The entity named in the filing is Heilongjiang Jiuyi Trading Co., Ltd. (黑龙江酒义商贸有限公司), and the brand is “Jiuyi Trading”. These should be treated as separate identifiers: the former is the legal entity’s name, while the latter is the franchise brand covered by the filing.

Prospective franchisees reviewing partnership documents can start by comparing these details with the names in franchise recruitment materials and the proposed contract. If the party handling discussions uses a different company name, ask it to explain its relationship with the entity named in the filing. A similar name alone should not be taken as proof of that relationship.

Company Established in 2021 and Based in Harbin

Citing the Chinese corporate information platform Tianyancha, the report states that Heilongjiang Jiuyi Trading Co., Ltd. was established on 14 December 2021 and is based in Daoli District, Harbin, Heilongjiang Province. Its registered address is Unit 106, Ground Floor, Building 5, Zone A, Zhaoshang Beikenshan.

The company’s principal business is wholesale trading. It has registered capital of RMB 500,000, and its legal representative is Ma Xueying. These details help identify the business, but registered capital should not be treated as a measure of the investment required for a franchise or of a store’s operating capability. Any assessment of a proposed franchise arrangement should focus on the actual contract and operating arrangements.

Filing Authority Depends on Geographical Scope

The report also cites Article 3 of China’s Measures for the Administration of Commercial Franchise Filing, which designates the Ministry of Commerce and the commerce departments of provincial, autonomous region and directly administered municipal governments as the authorities responsible for franchise filings.

Franchisors operating within a single province, autonomous region or directly administered municipality must file with the provincial-level commerce authority where they are based. Those operating across these boundaries must file with the Ministry of Commerce. The fact that a record appears on the ministry’s website should therefore be checked separately from the franchise’s actual geographical scope. The publication platform alone does not establish where the brand is recruiting franchisees.

From Checking the Filing to Assessing the Agreement

This announcement concerns a new filing for a company and its brand; it is not an announcement of a store opening or trading results. For prospective franchisees, the filing can be a starting point for identifying the contracting party, but it should not replace detailed checks on fees, supply arrangements, operational support and exit terms.

Practical tip: when discussing a Jiuyi Trading franchise, first compare the entity named in the filing with the proposed contracting entity. Then ask for all charges, services and each party’s responsibilities to be set out in writing. Brand identification details alone are not a basis for an investment decision.