Poulet Royal opens in Bois-des-Filion and seeks franchisees

Poulet Royal has announced the opening of a restaurant in Bois-des-Filion, in Quebec’s Laurentides region, on 10 November 2026. With a two-day launch promotion, five other sites listed as under construction and an ongoing search for franchisees, the Quebec-based chain is continuing to expand its network. For prospective franchisees, the new location also offers an opportunity to examine the requirements for joining the brand.

A two-day launch in Bois-des-Filion

The new restaurant is located at 406 boulevard Adolphe-Chapleau, in Bois-des-Filion, within the Thérèse-De Blainville regional county municipality. Doors are scheduled to open at 11am on Tuesday 10 November. The chain set out the launch arrangements in two posts published on its Facebook page on Monday 9 November.

The promotion includes 400 free meals over two days. On Tuesday, the first 200 three-piece bowls will be free. On Wednesday, the offer applies to the first 200 Prince combo meals. To claim either offer, customers must show the Poulet Royal mobile app.

Once those limits are reached, the promotions will continue in a different form: Tuesday’s bowl and Wednesday’s combo meal will each be available for C$5.99 until closing on their respective days. These are therefore two separate offers, each tied to a specific day and product, rather than an offer of free meals throughout the opening period.

The mobile app is thus part of the launch arrangements for the restaurant’s first customers. The announced terms distinguish between the limited number of free meals and the discounted options that follow.

A Quebec network with five other sites under construction

Poulet Royal specialises in grilled and crispy chicken. Its website lists 16 restaurants open in Quebec, including two trading under its sister brand, Coq Royal. This total therefore covers both brands listed in the network, not just restaurants bearing the Poulet Royal name.

The network already spans several regions. It includes Jonquière, three locations in Quebec City, Lévis, Sherbrooke, Terrebonne and Laval. It also operates on Montreal’s South Shore and has three restaurants on the island of Montreal.

Beyond Bois-des-Filion, five sites are listed as under construction: Granby, Saint-Antonin, Kirkland, Vaudreuil-Dorion and Montreal’s Notre-Dame-de-Grâce district. Saint-Antonin is near Rivière-du-Loup. These projects point to expansion both within Greater Montreal and elsewhere in Quebec.

However, these construction sites should be distinguished from restaurants already trading. Their inclusion in the project list is not an announcement that they have opened. The next concrete milestones in the network’s development will be the individual opening announcements for each location.

A three-stage recruitment process

Poulet Royal describes itself as a franchise network and has a dedicated franchise recruitment page. Its website footer states that the brand belongs to Groupe Limonade.

The process presented to applicants has three stages. First, they complete an online form. This is followed by a meeting with the team. The final stage involves signing the agreement and receiving training before the restaurant opens.

Among other questions, the form asks whether applicants have capital of their own to invest. However, the chain does not publish investment figures or royalty fees. While the application process is visible, it does not, on its own, establish the budget required to join the network.

For those considering a franchise, this distinction matters: a restaurant opening, a list of construction projects and a recruitment offer each provide information about different aspects of a brand’s development. None replaces a review of the financial and contractual terms offered to a prospective operator.

What prospective franchisees should check

Interested entrepreneurs can use their first discussion with the team to request a breakdown of the total investment, the required personal capital contribution and royalty fees. They should also seek clarification on the training provided, support during the opening and the terms applying to their proposed territory.

Key takeaway: Poulet Royal is adding a location in Bois-des-Filion and lists several projects across Quebec. Before committing, prospective franchisees should obtain the franchise’s financial and operational terms in writing, rather than relying on its opening schedule alone.