New School Tacos opens in Longueuil and targets Montreal

New School Tacos has entered the Canadian market with a restaurant in Greenfield Park, a borough of Longueuil. Announced on 29 October 2026 by its operating group, NS up group, the opening marks the Toulouse-based brand’s first location in Quebec. Further sites in the Montreal area have been mentioned, but the use of franchising in Quebec has not yet been confirmed.

A first location on the South Shore

The restaurant is at 3304 boulevard Taschereau, in Greenfield Park, in the Montérégie region. This geographical distinction matters: although the group identifies Montreal as a target for expansion, its first Canadian restaurant is on the South Shore, across the river from Montreal, rather than in the city itself.

NS up group announced the opening in a LinkedIn post. The project has been developed with Fahad Syed, described as the group’s partner in Canada. The announcement therefore confirms a local partnership, without detailing its contractual structure or the parties’ respective responsibilities.

For the franchising community, the brand’s arrival is a market entry worth watching. It should not, however, be interpreted as the launch of a franchisee recruitment programme: no such programme in Quebec is specified in the publicly available information.

A Toulouse-born concept already established in France

Founded in Toulouse in 2016, New School Tacos specialises in French-style tacos: filled wheat tortillas that are folded and grilled. In Quebec, the brand is also presented under the name La Nouvelle École du Tacos.

The brand reports around 40 restaurants in France and declared turnover of €30 million in 2024. These figures relate to its French operations before the Canadian opening; they are neither results for the Longueuil restaurant nor a sales forecast for Quebec.

The network has expanded through franchising in France. That experience explains why its arrival may attract interest from Canadian entrepreneurs. It does not, on its own, establish that the same model will be replicated in Canada.

This distinction is essential to understanding the announcement: a brand with a franchise network in its home country can announce an overseas opening without immediately specifying how it will operate in the new market.

Montreal expansion planned, but no firm timetable

NS up group says it intends to continue expanding in the Montreal area. The group mentions several future locations and a rollout over the coming months, but provides neither a firm number of openings nor a detailed timetable.

For now, the confirmed development is the Greenfield Park opening. Expansion in the Montreal area remains a stated intention, with the next steps still to be clarified.

The status of the first restaurant also remains unclear. The announcement does not say whether it is operated by a franchisee, a master franchisee responsible for Canada or a company linked to the group. Describing Fahad Syed as the Canadian partner is not enough to determine which of these arrangements applies.

Future announcements should help establish the chosen locations, the Canadian partner’s role and whether a franchise opportunity will be offered to entrepreneurs in Quebec. For now, the group’s ambitions should be distinguished from specific opening commitments.

What prospective franchisees should check

New School Tacos is entering a Quebec market that has no franchise-specific provincial legislation. Unlike seven other Canadian provinces, Quebec does not require a disclosure document under such legislation.

That does not mean the contractual relationship is unregulated. The duty of good faith under Article 1375 of the Civil Code of Québec applies. A contract of adhesion — one whose essential terms are imposed by one party rather than negotiated — must also be provided in French first, and the brand is subject to the Charter of the French Language.

Key takeaway: before considering any commitment, prospective franchisees should seek confirmation of the model offered in Quebec, the identity of the party they would be contracting with and the financial terms, then have the documents reviewed by a legal adviser. The Longueuil opening is confirmed; the Quebec franchise offering has yet to be clarified.