llaollao grows 23% in Latin America as it adds Venezuela

llaollao has added Venezuela to its footprint in a year of growth for its Latin American business. The Spanish frozen yoghurt chain recorded a 23% increase in sales in Latin America in the first nine months of 2026, while global sales exceeded €100 million over the same period. Its arrival in Venezuela in October came after the reporting period ended.

Regional growth preceded the Venezuelan launch

According to information published on 5 November by L’Express Franchise España, llaollao’s worldwide sales rose by 12% in the first nine months of 2026 compared with the same period a year earlier. Latin American growth, at 23%, outpaced that global increase.

The timing matters when interpreting the news in relation to Venezuela: the figures cover January to September, whereas the brand entered the Venezuelan market in October. That regional performance should therefore not be presented as a result of its Venezuelan operations.

For those involved in Venezuela’s franchise sector, the figures provide a reference point for the recent performance of a chain that has just entered the market. They are not, however, a sales forecast for its local outlets, nor do they indicate how profitable those outlets might be.

More than €5 million for international expansion

The company had allocated more than €5 million to international expansion in 2026 by that point, according to the same publication. Half of that amount was directed towards strengthening its presence in Latin America.

That funding supports a combination of openings in countries where the brand already operates and entries into new markets. Chile added four outlets during 2026, bringing its total to nine. El Salvador added four to reach 22, while Guatemala opened two, taking its network to seven outlets.

Alongside those additions, the chain entered Honduras in August and Venezuela in October. This trajectory shows that its Latin American expansion is not solely reliant on entering new countries: it also involves developing existing networks.

The reported investment figure covers international expansion as a whole. It is not an investment announcement specifically for Venezuela, nor does it establish how much was allocated to openings in the country.

A global network of nearly 440 outlets

llaollao’s international network comprises around 440 outlets. Spain remains its leading market, with 137 outlets and a 43% share of global sales. Asia, meanwhile, has 250 outlets, according to the figures reported by L’Express Franchise España.

These figures highlight two distinct measures that should not be confused: outlet numbers and share of sales. A market’s commercial importance cannot be inferred solely from the size of its network.

The brand has also signed a sponsorship agreement with the Latin Grammys to raise its profile among Spanish-speaking audiences. This initiative accompanies its international development, although the published data do not establish any specific effect on sales or footfall at its Venezuelan outlets.

What this context means for Venezuela

El Estímulo’s round-up of October launches places llaollao’s Venezuelan debut in Las Mercedes, Caracas, and mentions a second outlet planned for Sambil Chacao. The broader business story is that its arrival coincides with regional expansion supported by sales growth and international investment.

For readers considering franchise opportunities in Venezuela, it is worth separating three factors: the brand’s global results, its Latin American performance and the specific conditions of each local operation. The available figures describe the first two, but do not establish costs, expected sales or payback periods for Venezuela.

Practical takeaway: treat regional growth as context, not a promise. Before assessing an investment, request the contractual terms, a full budget and projections specific to the Venezuelan outlet.