ÜÇAY Mühendislik launches ÜÇAY360 franchise system

ÜÇAY Mühendislik has launched the ÜÇAY360 Franchise System to expand its service network across Türkiye. The initiative, which includes converting existing branches to the franchise model and opening new service locations, forms part of the expansion targets the company set during its initial public offering (IPO). For those following Türkiye’s franchise market, the key development is the addition of franchising to the growth strategy of a business built around a technical service network.

ÜÇAY360 envisages two routes to growth

According to a Medyagazete report dated 9 November 2026, ÜÇAY Mühendislik launched the ÜÇAY360 Franchise System to extend the reach of its heating, ventilation and air conditioning services. The announced plan covers not only new locations but also changes to the operating model of existing branches.

These two strands need to be assessed separately. Converting an existing branch to a franchise changes its operating structure, whereas opening a new service location expands the physical network. Progress in implementing the franchise model is therefore not the same measure as growth in the total number of locations. Branch conversions should be tracked separately from new openings.

Optimising operating costs is also among the company’s stated objectives. However, this is one of the reasons for establishing the system, not evidence of cost savings already achieved. The launch of ÜÇAY360 is the concrete development; branch conversions, new openings and cost outcomes remain matters for the implementation phase.

For prospective investors, the significance of the announcement therefore goes beyond the introduction of a new franchise brand. ÜÇAY Mühendislik plans to bring its existing network and future service locations under the same structure. When assessing the model, it is important to distinguish between the terms for taking over or converting an existing branch and those for establishing a new location.

Existing network reaches 30 locations across 21 provinces

As of the first nine months of 2026, ÜÇAY Mühendislik operates at 30 locations across 21 Turkish provinces. This figure represents the company’s total service network at that time; it does not mean that all 30 locations are franchises. Nor should the ÜÇAY360 announcement be interpreted as confirmation that the entire existing network has already been converted.

The company aims to maintain its technical service capacity by employing at least one engineer at every branch. This approach indicates that technical staffing, as well as the number of locations, is part of its growth planning. Anyone assessing the franchise opportunity should consider the qualifications of the team delivering the services alongside the location’s operating structure.

The statement on employing engineers gives prospective investors a specific topic to explore in discussions. Questions could cover technical staff duties, responsibility for recruitment and how staffing costs would affect the operating budget. These are not published contractual terms, but operational issues arising from the company’s stated technical capacity objective.

When tracking the network’s growth, the total number of provinces, total number of locations and number of outlets converted to the franchise model will answer different questions. Province numbers indicate geographical reach, location numbers show the extent of the physical network, and converted branches show how widely the new operating model has been implemented. Maintaining this distinction should also make subsequent announcements easier to compare.

Financial growth should be assessed separately from franchise results

ÜÇAY Mühendislik, which completed its IPO in January 2026, reported sales revenue of TRY 2.932 billion for the first nine months of the year, up 17% on the same period a year earlier. The company continued its work to expand the service network during the period in which it announced its financial results.

This sales figure reflects the company’s financial performance. It should not be interpreted as revenue generated by ÜÇAY360, total sales by franchise businesses or the earnings of an individual service location. Equally, it would be incorrect to attribute the reported 17% increase to the new franchise system.

The company aims to use franchising to achieve the expansion targets set during its IPO period. This explains ÜÇAY360’s place in its growth strategy. Nevertheless, company-wide sales growth and the financial viability of an individual franchise operation need to be assessed at different levels. An investment decision requires scrutiny of the revenue and cost assumptions for the specific service location, rather than reliance on the company’s total sales figure.

The next step for investors is to clarify the terms

For prospective investors interested in ÜÇAY360, the first question is whether discussions concern the conversion of an existing branch or the opening of a new service location. As the starting conditions may differ, the investment budget and operating responsibilities should be considered accordingly.

It would be useful to obtain written clarification on matters such as technical staffing, support from head office, territorial operating arrangements and cost sharing. These are not confirmed terms of the announced system, but questions investors should seek to resolve before signing a contract.

Practical takeaway: When assessing ÜÇAY360, do not treat the existing 30-location network as a fully established franchise network. First clarify whether the investment involves a new opening or a branch conversion, then establish the technical staffing requirements and operating obligations.