U-Save opens eight new franchise outlets in Turkey and plans ten more

Vehicle rental brand U-Save Car & Truck Rental has expanded its franchise network in Turkey with eight new outlets. According to a report published by Ekonomim on 22 September 2026, the brand plans to add a further ten outlets. The new openings cover both airports and towns and cities, while three airports have been identified as priorities in the search for further locations.

Where have the eight new outlets opened?

Five of U-Save’s new outlets in Turkey are at airports. The report lists these as Sabiha Gökçen Airport, Kayseri Airport, Cappadocia Airport, Elazığ Airport and Samsun Airport. The other three are in Sinop, Amasya and Çorum. The eight announced openings therefore span several locations rather than being concentrated in a single city.

This spread is presented as part of the brand’s approach to growth in Turkey, combining airport and city-centre locations. U-Save aims to build a broader service network through this model. The announcement is therefore not just about increasing outlet numbers, but also about serving different cities and airports through local business partners.

It is worth stressing that the eight locations are newly opened outlets. The source report does not state the brand’s total number of outlets in Turkey, so the figure should not be read as the size of its entire national network. Nor does the report give individual opening dates or details of the scale of each operation.

Ten more outlets planned

Following these openings, U-Save plans to add ten more outlets to its Turkish network. Adnan Menderes Airport, Istanbul Airport and Antalya Airport have been named as priority locations. This choice reflects the brand’s intention to strengthen its airport presence in particular.

It is important to distinguish completed openings from future targets. The eight outlets are reported as operational, while the further ten remain a growth plan. The report does not identify all ten proposed locations or provide an opening timetable. The three priority airports have not been announced as completed new openings either.

For those assessing Turkey’s franchise market, this distinction matters when evaluating a brand’s existing operations and expansion opportunities. The target indicates the direction of growth, but does not in itself confirm that an agreement has been signed for a particular location or that preparations for opening are complete. Prospective franchisees should base their assessment on up-to-date location information obtained directly from the brand, as well as its announced targets.

International infrastructure and local partners

Ekonomim describes U-Save as a vehicle rental brand with more than 45 years of international experience and operations in 45 countries. Its expansion approach in Turkey centres on connecting local entrepreneurs with infrastructure integrated into the global booking and travel ecosystem. The brand aims to grow through new business partners in different cities and airports.

In this context, franchising is the means by which the international brand is expanding its Turkish outlet network with local operators. The eight openings and the target of ten further outlets represent the completed and planned elements of the same growth approach. The report highlights a concrete development in the brand’s efforts to expand its network through new partnerships in Turkey.

However, the scale of its international operations is not a measure of franchise outlet performance in Turkey. The source provides no figures for the new locations’ booking volumes, vehicle fleets, revenue or profitability. It is therefore not possible to infer the financial performance of any Turkish outlet from the brand’s global presence. The announcement sets out the operating network and growth intentions; it does not provide a benchmark for investment returns.

What should prospective franchisees clarify?

U-Save’s announcement is a development worth following for entrepreneurs considering vehicle rental franchises. However, the report does not disclose the initial investment required, franchise fee, contract term, territorial rights or operator eligibility criteria. Anyone interested in the planned expansion will need to clarify these points directly with the brand.

For the priority airports in particular, prospective franchisees could ask about the current status of each location, whether applications are open and the operating conditions. Other details worth requesting in writing include how outlets gain access to the booking infrastructure, the local operator’s responsibilities and the support available during the opening process. These are suggested due diligence questions, not disclosed U-Save franchise terms.

Practical takeaway: Treat the eight openings as completed developments and the ten further outlets as a target. Before making an investment decision, obtain written confirmation from the brand of location availability, total costs and contractual obligations.