Supermercados Plaza begins franchise expansion in Madrid

Supermercados Plaza has taken its first step into franchising with the launch of Tu Plaza in the city of Madrid in 2026. The opening introduces a new expansion route for the Madrid-based chain, which ended 2025 with turnover of €63.4 million, up 8.2% on the previous year, according to information published by Food Retail & Service on 20 October.

Tu Plaza opens a new route to growth

Supermercados Plaza’s first franchised store marks a change in how the company plans to expand its presence. With Tu Plaza, the chain aims to grow through entrepreneurs supported by its infrastructure and experience, rather than limiting this new phase to directly operated stores.

Locating the first franchise in the city of Madrid keeps the venture within the chain’s home market. The concept focuses on neighbourhood retail and forms part of a strategy the company describes as having “the soul of a market”.

The confirmed scope of this move is specific: one franchised store launched in 2026. It is worth distinguishing that milestone from the intention to roll out the model. The aim of expanding through entrepreneurs sets a direction for growth, but does not in itself amount to a timetable for further openings.

Turnover of €63.4 million before the launch

The move into franchising follows a year of sales growth. Supermercados Plaza, led by Pascual Campos, achieved turnover of €63.4 million in 2025, an increase of 8.2% year on year.

The timeline matters when interpreting the news: the financial figures relate to 2025, while Tu Plaza launched in 2026. The growth reported for the last completed financial year should therefore not be attributed to the operation of this first franchise.

The figures describe the performance of the chain as a whole. They are neither a sales forecast for the new store nor a direct indication of the turnover another entrepreneur might achieve under the brand. Similarly, turnover growth alone does not establish how profitable a store might be.

For the franchise sector, these two developments provide different but complementary information: the financial results show the commercial scale of Supermercados Plaza, while Tu Plaza marks the start of an expansion model involving franchise operators.

Neighbourhood retail with company support

The Tu Plaza concept combines a focus on neighbourhood retail with the backing of an established organisation. The company intends entrepreneurs to draw on its infrastructure and experience to develop their stores.

For anyone considering joining a franchise network, this is the central point of the announcement: it is not simply a new shop, but an opportunity to run a business linked to a chain. The “soul of a market” concept forms part of the positioning Supermercados Plaza is building and carries through into this new phase.

However, the brand positioning and the support announced should be distinguished from the specific terms of each project. To assess an opportunity, prospective franchisees need to understand how that support translates into day-to-day operations and which responsibilities fall to each party.

What to assess before taking the next step

The first opening establishes Supermercados Plaza as a new option in Spain’s grocery franchise sector. For a prospective franchisee, the practical next step would be to request information on investment requirements, contractual terms, supply arrangements, training and ongoing support, as well as assessing the proposed location.

The practical conclusion is straightforward: Tu Plaza opens a new route to growth for the chain, but the decision to join should be based on the figures and terms for the individual store, not solely on the company’s overall turnover.