Infraslim’s Sibela Murić also offers franchise advice

Sibela Murić, who developed the Infraslim franchise network, is also sharing her experience with other entrepreneurs and business teams. An introduction to her interview on the Investitorka v Pradi podcast, published on Metropolitan.si on 12 October 2026, highlights her franchise advisory work alongside her entrepreneurial journey. She also organised an event on the subject in the spring, extending her activities beyond her own network to the wider franchise community.

From personal experience to the Infraslim network

Sibela Murić’s entrepreneurial journey began well before Infraslim. According to the podcast introduction, she was already working at the age of fifteen, was in sales at twenty and later moved into construction project management. Her background therefore combined customer-facing experience with organisational skills before she opened her first salon.

In the interview, the origins of Infraslim are linked to her personal experience of excess weight, which increased after childbirth. Her search for a solution led her to Infraslim and then to opening a salon. This is presented as the starting point for a business decision, rather than a conventional plan to enter franchising.

A second salon soon followed the first. From a single business location, she went on to develop her own system and network. Metropolitan describes the model as accessible to women across Slovenia and beyond, highlighting its clear processes, support and product offering. This is an account of her business journey; her personal experience is not evidence of the services’ health benefits or a guarantee of business results for others.

Sharing knowledge beyond her own network

For Slovenia’s franchise community, the most relevant aspect of her work is her focus on sharing experience. Murić now advises entrepreneurs and teams considering growth through franchising. Her role is therefore not limited to developing Infraslim: it also involves discussions with others about business decisions and responsibilities.

She organised a franchise event in the spring. The October podcast introduction also mentions her intention to continue this type of work. This should be understood as a stated direction, rather than an announcement of an event with a confirmed date or registration already open.

Access to practical knowledge is central to this part of her story. The interview introduction links the need for such knowledge to franchising in Slovenia. Murić speaks as an entrepreneur with experience of running her own salons and network, rather than simply observing the development of other brands.

This personal perspective is also a defining feature of the published interview. Her entrepreneurial journey, from her first jobs to advisory work, is presented through difficult experiences as well as achievements. For prospective partners, the most relevant insights are therefore those that raise questions about their own role within a franchise network.

Choosing a franchise does not remove responsibility

The mistakes Murić highlights in business include poor preparation, unclear goals, insufficient discipline and expanding too quickly. Her warning also concerns expectations: having a system in place does not, in itself, mean that a business will succeed without active effort from the individual.

The interview introduction describes franchising as an option for people who want to pursue entrepreneurship but need structure. Support and processes play an important role in this approach, but they do not replace a partner’s participation and day-to-day commitment. This is the essential distinction between seeking help with running a business and expecting someone else to take on the responsibility of being an entrepreneur.

Murić also refers to a negative business experience and a relationship of trust that ultimately led to competition. The introduction does not examine these events in detail, so no conclusions can be drawn about specific contractual relationships or the conduct of other individuals. Their main relevance to the interview is to explain why she now emphasises preparation and clear goals.

Recognition and the next step for prospective partners

Metropolitan also reports that Sibela Murić received the Business Leader 2026 award in Belgrade. The award adds to her entrepreneurial profile, while her sharing of experience and efforts to open up discussion about prospective partners’ expectations are of more direct practical value to Slovenia’s franchise community.

Practical takeaway: anyone considering joining a franchise network should clearly define their goals before making a decision, and establish what support they will receive and which tasks they will need to carry out themselves. These questions provide a useful starting point for a conversation with an adviser or a representative of their chosen network.