Toei Animation Store to Open at Jewel Singapore on 3 October

Jewel will welcome an official Toei Animation Store on 3 October 2026, adding a new merchandise and entertainment attraction beside Singapore’s Changi Airport. The opening brings four anime properties together in one shop, following the closure of the former One Piece-themed Mugiwara Store on 31 August.

Four anime properties under one roof

According to a report published by AD HOC NEWS on 27 September, which cites CNA Lifestyle, the new outlet will carry merchandise based on Dragon Ball, One Piece, Digimon Adventure and Girls Band Cry. It will also feature themed displays and interactive visitor features.

Omnisekai, the company behind Singapore’s Jump Character and Mugiwara stores, will present the outlet. The announced address is unit 04-235/236 at Jewel, 78 Airport Boulevard.

The four-property line-up is the central change in the retail offer described in the report. Whereas the former Mugiwara Store was themed around One Piece, the incoming Toei Animation Store will include that property alongside three others. One Piece therefore remains part of the announced merchandise selection, but within a broader anime setting.

The available report does not specify individual products, prices or the mechanics of the interactive features. Visitors can expect the named properties and the announced combination of merchandise and displays, rather than a confirmed programme of particular activities.

A new opening after Mugiwara’s closure

The opening follows the former Mugiwara Store’s closure on 31 August 2026. With the Toei Animation Store scheduled to launch on 3 October, the two dates mark a change in Jewel’s anime-themed retail offering.

Omnisekai’s involvement provides a connection between the new outlet and the previously established stores named in the report. However, the research does not detail the commercial arrangements behind the opening or say whether the new shop occupies precisely the same space as the former Mugiwara Store.

That distinction matters when describing the launch. The supported story is a new official Toei Animation retail outlet, presented by a company already associated with character merchandise stores in Singapore. It is not an announced franchise recruitment campaign, nor does the report identify an opportunity for prospective franchisees to operate additional branches.

For Singapore’s franchise community, the opening is consequently best understood as adjacent branded-retail news, rather than evidence of a new business-format franchise entering the market.

Jewel provides the visitor setting

The store will sit within Jewel, the glass-domed destination beside Changi Airport and connected with the airport complex. The wider destination includes indoor gardens, the Forest Valley and the Rain Vortex beneath its glass-and-steel dome.

This setting places the announced shop within a destination that combines shopping with visitor attractions. The Toei Animation Store’s own mix of merchandise, themed displays and interactive features fits that combined retail and entertainment context, although the report provides no visitor forecasts or sales expectations.

For anyone planning a visit, the confirmed location is Jewel at 78 Airport Boulevard, unit 04-235/236. Changi Airport MRT station serves the airport area. The opening date is stated, but store-specific trading hours are not included in the supplied research.

What the franchise community can learn

There is an important terminology distinction in this story. Dragon Ball, One Piece, Digimon Adventure and Girls Band Cry are described as anime franchises: entertainment properties represented through merchandise and themed experiences. That use of “franchise” does not establish that the shop operates under a business-format franchising agreement.

The useful point for franchise community readers is the announced retail format. A single official store will bring together four properties and pair products with visitor features. Operators considering comparable branded concepts can use this opening as a case to observe, without assuming that its commercial terms or performance are known.

Practical takeaway: The store opens on 3 October at Jewel. Prospective visitors should confirm trading hours before travelling; businesses assessing the concept should distinguish its entertainment-property offer from any unconfirmed franchise opportunity.