Xtreme Brands reaches 200 locations and announces first Czech club

Xtreme Brands has announced the opening of its 200th location and is preparing to launch the first Xtreme Fitness Gyms club outside Poland. According to an article published by dlahandlu.pl on 30 September 2026, the international debut is scheduled for 15 October in Opava, Czechia. Meanwhile, STRONG Pilates is joining the portfolio. For those considering a franchise in this market, this illustrates an expansion strategy combining more outlets, a broader range of formats and entry into a new country.

200 locations across the whole portfolio

The figure of 200 locations refers to Xtreme Brands as a whole, not just the Xtreme Fitness Gyms chain. The group's growth to date has rested on two pillars: fitness clubs and Xtreme KiDS children's play centres. The distinction matters because the reported opening figures cover different types of venues serving different customer needs.

In 2025, Xtreme Brands opened 64 new fitness clubs and play centres. For 2026, it planned more than 100 further openings across the two brands. The latter figure remains a plan outlined in the article, rather than confirmation of locations already open. It should therefore not be treated as a final total for the current year.

Xtreme Fitness Gyms expands through local partners who draw on central know-how, operating standards and support at successive stages of running the business. Xtreme KiDS, meanwhile, is a play centre concept combining physical activity, education and families' everyday needs. Both formats contribute to Xtreme Brands' scale, but the combined location count does not reveal how each is performing individually.

Opava marks the first step outside Poland

The most specific announcement concerning a new market is the opening of Xtreme Fitness Gyms in Opava. The date given in the article is 15 October 2026. It is set to be the brand's first club outside Poland, marking a significant shift in its expansion strategy.

The article also mentions plans to open the first clubs in Czechia during 2026. However, it does not provide a full list of cities or a timetable for subsequent launches. Opava is therefore the named entry point, while a wider presence in the Czech market remains an announced ambition. This distinction separates a specific opening date from the broader direction of growth.

Prospective franchisees should also note what the announcement leaves unresolved. It does not set out detailed terms for working with partners in Czechia or provide information that would allow a comparison with the Polish offer. The international debut alone is no basis for assuming that investment terms, costs or support arrangements will be identical in both markets.

STRONG Pilates broadens the choice of premises

Alongside geographical expansion, the second development is the addition of STRONG Pilates to the Xtreme Brands portfolio. As dlahandlu.pl explains, this marks a move into the boutique fitness studio segment. The significance goes beyond adding another brand to the group's offering: it also opens up the possibility of using different types of property.

The article identifies ground-floor premises in residential developments, mixed-use schemes, urban commercial premises and smaller retail units. These are spaces that were previously unsuitable for a conventional fitness club. The new format therefore broadens the range of potential sites for portfolio growth, rather than restricting expansion to premises suited to the existing club model.

However, no dates or locations have been announced for the first STRONG Pilates openings. There are also no details of the capital required, floor space requirements or fees associated with becoming a partner. The available information indicates the direction of growth, but does not yet allow a reliable comparison between investing in this format and opening an Xtreme Fitness Gyms club or an Xtreme KiDS play centre.

Growth requires support after opening

The description of the Xtreme Brands model places considerable emphasis on working with local partners after their venues open. The areas listed include site selection, finance, opening standards, technology, sales, marketing and day-to-day club management. Franchise expansion is therefore presented not simply as adding more locations, but also as putting support structures in place for those running the businesses.

For a prospective franchisee, these areas can serve as a checklist for discussions with the network. It is worth establishing what head office does, what the partner is responsible for and what support is available after launch. The network's scale provides useful context, but it is no substitute for understanding the scope of the partnership for a particular format and site.

Practical takeaway: before deciding to become a partner, distinguish between results for the whole portfolio and figures for your chosen brand. Ask about current investment terms, premises requirements and post-opening support — an expansion announcement is no substitute for this information.