Komfort: 78 franchise stores and expansion plans to 2029

Komfort is focusing on expanding its consignment-based franchise model. According to figures presented in a publication dated 11 November 2026, its franchise network comprises 78 stores run by 62 partners. The company projects that 129 of its stores will operate as franchises by 2029. For prospective franchisees, the significance lies not only in the scale of these plans but also in how stock is financed: products remain the chain’s property until they are sold to customers.

Stock belongs to the chain, not the franchisee

Komfort introduced its consignment model, known as dFR, in 2015. The model separates running a store from having to buy the stock it carries. Franchisees do not pay upfront for stock, as ownership of the products remains with the franchisor until they are sold to the end customer.

This makes an important difference to the capital needed to start the business. Money that would otherwise be tied up in stock does not have to be allocated to that purpose. The chain takes on the risk of financing the goods. Its franchise offer highlights this mechanism as a way of lowering the financial barrier to entry.

However, not having to buy stock should not be confused with running a business free of financial risk. Consignment covers one specific part of the model, not the entire venture. Assessing profitability still requires a separate review of the store’s operating terms, payment and settlement arrangements, and contractual obligations. This distinction matters when comparing franchise offers with different approaches to stock financing.

78 stores and experience of converting company-owned outlets

Komfort’s figures show that the model extends beyond a single pilot outlet. The franchise network consists of 78 specialist stores run by 62 partners. The number of stores is therefore not the same as the number of franchisees — the two figures should be considered separately when assessing the scale of the network.

In 2024, ten company-owned Komfort stores were converted to the consignment model. Meanwhile, Człuchów saw the opening of the first store to use this model from the outset. Expansion therefore involved both changing how existing stores were operated and opening a new outlet.

These two routes to growth should also be distinguished when reading future announcements from the chain. Converting a company-owned store expands the franchise network, but it is not the same as adding a new location. The number of franchise stores alone therefore does not reveal how many new addresses have been added to Komfort’s store network.

Licence fee from PLN 125,000 and premises of at least 500 m²

Komfort’s licence fee starts at PLN 125,000. The chain also says it does not charge ongoing sales-based fees. These are two separate factors to consider when assessing the offer: the cost of obtaining the licence and the basis for charging fees during the franchise relationship.

The initial licence fee should not automatically be taken as the full opening budget. Equally, the absence of an ongoing sales-based fee does not mean there are no operating costs. Prospective partners should assess these details alongside the other terms relating to their chosen location and agreement.

Komfort requires premises of at least 500 m². The offer is therefore aimed at entrepreneurs interested in running a large home interiors store rather than a small retail outlet. The floor-space requirement is an important screening criterion when searching for suitable premises.

According to the model’s description, partners receive a ready-made store layout design and a fully equipped store. The chain also says it provides operational and marketing support at every stage of the relationship. Prospective franchisees will need to establish how these commitments translate into the services specified in the agreement.

The 2029 target and expansion of Komfort Home

With nearly 160 stores in Poland, Komfort says it sees further potential for expansion. The company projects that 129 stores will operate as franchises by 2029. This is a forecast of the network’s future structure, not a count of stores already open or a confirmed expansion result.

The company is also developing its Komfort Home concept. This brings four categories — bathrooms, kitchens, flooring and furniture — together in a single, coherently designed space. Locations named in its opening plans include Kłodzko, Nysa, Świdnica, Wałbrzych and Puławy. Announcements about the expansion of this concept should, however, be distinguished from figures for stores operated by franchisees.

Practical takeaway: prospective Komfort franchisees should assess the benefit of not having to finance stock separately from the full cost of running a large store. Before making a decision, they should obtain detailed payment and settlement terms, a clear description of the support provided, and a budget for their chosen location.