Just GYM launches franchise offer at Warsaw trade fair

Just GYM by Medicover has joined the ranks of brands offering franchise opportunities. Its move into franchising was announced at Poland’s 24th Franchise Fair, which brought together around 100 exhibitors. For the Polish franchise community, it adds another option in the fitness sector and was one of the most significant new concepts presented at this year’s event.

Just GYM opens up to franchisees

According to a report published on 29 October 2026 by Franchising.pl, Just GYM by Medicover, part of the Medicover Group, chose the Warsaw fair to announce its entry into franchising. The chain plans to offer entrepreneurs a licence to operate under its brand.

This is an important distinction: the announcement concerns the launch of a franchise model, rather than the opening of a particular new gym. For anyone interested in running a fitness facility, it introduces another brand to consider when comparing available franchise systems.

Just GYM was not the only major fitness brand making its franchise debut. Zdrofit, owned by Benefit Systems, also presented its franchise offer at the same event. The presence of both brands gave fitness a prominent place at this year’s gathering of the franchise community.

A launch announcement should not, however, replace a proper assessment of the franchise terms. Brand recognition and membership of a larger group are separate considerations from the capital required, the allocation of responsibilities and the payment arrangements. Entrepreneurs considering a new offer should assess these issues separately.

Around 100 exhibitors at different stages of development

The 24th Franchise Fair brought together around 100 exhibitors. Alongside fitness concepts, the event featured opportunities in food service, property, education, fashion, sports retail, beauty, grocery retail and interior finishing. This variety allowed visitors to compare business ideas involving very different types of activity.

Brands at the event included Romet, Kross, Synevo, Intermarche, Auchan, Xtreme Fitness Brands, Żabka, Komfort and Alior Bank. The fair also provided a platform for brands taking their first steps into franchising. The report names Bohomoss, Boxado and Neapolska among this group.

An important feature of the event was therefore not just its range of sectors, but also the mix of brands at different stages of developing their franchise networks. Visitors could speak both to representatives of established names and to brands just beginning to build their franchise communities.

An exhibitor’s presence should not be taken as evidence that it was launching a new franchise system. In Just GYM’s case, the report explicitly describes a franchise debut. The list of other participants illustrates the event’s breadth, rather than representing a list of new launches.

New franchise offers beyond fitness

The 1minute Smacznego! concept, owned by Lagardere Travel Retail, also announced its entry into franchising at the fair. Its shops operate in locations including airports, railway stations and busy streets. Its inclusion among the launches shows that the new franchise opportunities extended beyond running gyms.

For prospective franchisees, this mix has practical relevance. A comparison between a fitness club and a retail concept should start with the nature of the day-to-day work, rather than brand popularity alone. It is worth asking about the owner’s role, premises requirements and the support available when opening an outlet.

These are questions for further discussions, not a description of the terms announced by individual chains. A trade fair launch is a starting point for exploring an offer. A decision to proceed requires a review of the documents and a clear understanding of the responsibilities and risks that remain with the franchisee.

A community gathering, not just a showcase of offers

The event programme also included a Business Zone featuring services for entrepreneurs, as well as talks and panel discussions during the fair’s seminars. Participants could therefore explore franchise concepts while also attending sessions devoted to business knowledge and discussions about running a company.

Awards in the Top Franchisee competition were also presented during the Entrepreneurship Gala. This complemented the brand presentations with the perspective of entrepreneurs already operating as franchisees. Together, the programme combined franchise opportunities, business services and networking within the franchise community.

For those following the development of fitness franchise opportunities, the key announcement remains Just GYM by Medicover’s entry into franchising. The next step for interested entrepreneurs should be to obtain details of the model and compare them with their own financial resources and operational capacity.

Practical takeaway: following the trade fair launch, ask for the full franchise terms, a breakdown of costs and a clear allocation of responsibilities. Only then assess whether the new concept fits your business plans.