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Starbucks China shifts to joint-venture franchising: Boyu takes 60% stake, with stores run by the joint venture
China

Starbucks China shifts to joint-venture franchising: Boyu takes 60% stake, with stores run by the joint venture

Starbucks and Boyu Capital have completed their strategic partnership, under which around 8,000 company-operated stores in mainland China will move to a franchise model run by a joint venture. For those exploring franchise opportunities, the key distinction is between brand licensing and store operations: this is not an invitation for individuals to become franchisees.

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