Hello Kitty Café moves to Roma and expands its offering
The new Mexico City venue will include event spaces. Its founder forecasts growth of 30% to 35% compared with the previous outlet once it is fully operational.
Published
Hello Kitty Café is preparing for a new chapter in Mexico, moving its operation from San Ángel to the Roma neighbourhood of Mexico City. The venture combines dining, entertainment and event spaces. According to a report published by Expansión on 25 September 2026, founder Mauricio García forecasts growth of between 30% and 35% compared with the previous outlet’s performance once the new premises are fully operational.
A move to broaden the business model
The new venue is on Avenida Durango, near the Fuente de la Cibeles fountain. The move from the large period house in San Ángel is intended to be more than a change of address: the premises will accommodate activities that extend the offering beyond conventional restaurant dining.
Planned facilities include event spaces, a VIP area for special celebrations and a room with mirrors and lights. A rooftop area is also envisaged for a later phase. This phased approach matters because the growth forecast depends on the new venue being fully operational, rather than simply on the move itself.
The report identifies three Hello Kitty Café locations in Mexico: Cancún, Cibeles and Carso, with the latter two in Mexico City. The news therefore concerns the relocation of an existing operation and the expansion of its commercial possibilities; it should not be interpreted as the announcement of a fourth outlet.
Events and entertainment alongside dining
The model described by Expansión combines food, entertainment and licensing. At the new venue, the event spaces and VIP area are intended to create additional revenue opportunities alongside restaurant service. The room with mirrors and lights adds another element to the themed experience.
Distinguishing between these uses helps explain the project. Visiting for a meal and hiring a space for an event are different propositions, even when they take place within the same establishment. The new location is designed to broaden those possibilities without abandoning its food offering.
For now, the available information does not specify prices, capacities, investment costs or the expected contribution of each activity. Nor does it state when the rooftop area will open. It is therefore not yet possible to calculate how much of the forecast growth will depend on the restaurant, events or other experiences.
A forecast that needs to be read in context
The central figure in the announcement is the expectation of growth of between 30% and 35% compared with the previous outlet. This is a forecast attributed to Mauricio García, the concept’s founder, rather than a result already achieved by the new venue.
The report also links that estimate to the point at which the venue is fully operational. It provides neither a specific timeframe for reaching the target nor details of the measure used to compare the two locations’ performance. The percentage should therefore not be presented as a confirmed increase in sales, profits or visitor numbers.
The next relevant developments to monitor would be the opening of all areas and results that can be compared with those from San Ángel. Until that information is available, the announcement indicates the project’s direction but does not yet establish its financial performance.
What the franchise sector can learn
For those involved in or considering Mexico’s franchise market, the case raises a practical question: what revenue opportunities can premises offer beyond their core activity? Here, the choice of property is tied to the addition of spaces and experiences that go beyond restaurant tables.
It is also important to distinguish between a concept that uses licensing and a franchise opportunity. The source material describes the Hello Kitty Café concept and its relocation, but does not announce franchise availability, investor requirements or terms for joining a network. There is no basis for presenting this move as a call for prospective franchisees.
Practical takeaway: when assessing a relocation, consider which additional activities the premises can accommodate, and distinguish forecasts from verified results. Hello Kitty Café’s venture can be measured once its new spaces are fully operational.
