Puebla franchises forecast 30% sales boost during Buen Fin

Franchise businesses in Puebla, Mexico, expect Buen Fin, the country's promotional shopping event, to lift sales by 30% compared with normal trading levels. The Mexican Franchise Network's forecast points particularly to fast-food outlets and cafés, which could benefit from families visiting the historic centre and shopping centres during the campaign.

Expectations linked to family shopping trips

Francisco Lobato Galindo, vice-president of the Mexican Franchise Network, explained that the organisation's 1,500 members have high expectations for consumer spending during Buen Fin, according to a report published by El Economista on 11 November 2026.

He said the biggest boost was expected on Saturday and Sunday, when families tend to spend much of the day visiting shops and browsing offers. The projected 30% increase is relative to normal trading levels; it was not presented as a result already achieved or as a change compared with the previous event.

This distinction matters when interpreting the announcement: it is the organisation's commercial forecast, not a sales report. Nor does it imply that every franchise in Puebla will achieve the same growth, as each outlet decides how to participate and what to offer during the event.

Fast-food outlets and cafés hope to attract visitors

According to Lobato Galindo, fast-food outlets and cafés are among the businesses with the strongest prospects. He attributed this to the time families spend away from home while visiting shopping areas, creating opportunities for food and drink purchases.

The organisation's vice-president said average spending in cafés and restaurants was 150 Mexican pesos per person, with visits lasting one to two hours. These are spending and visit patterns cited by the representative, not guaranteed revenue from each visitor during the campaign.

He also explained that some people use these days for an outing, even if they ultimately do not buy the products advertised in the offers. For food businesses, these visitors represent an opportunity distinct from selling discounted goods: serving people taking a break from shopping.

Some businesses plan to close a little later during Buen Fin only. Lobato Galindo added that more diners could also mean higher tips for employees.

Each franchise sets its own promotions

There is no single offer across the network. According to the representative, each franchise decided whether to take part in Buen Fin and what to offer its customers. He added that promotions are primarily aimed at regular customers.

This approach puts relationships with existing customers alongside the opportunity to attract additional visitors. The announcement does not specify shared discounts, particular packages or standard terms, so offers should be understood as decisions made by individual businesses rather than a collective commitment by Puebla's franchises.

Lobato Galindo also highlighted that the campaign, which has been running for 16 years, has helped stimulate economic activity outside Christmas and New Year. He explained that concentrating promotions within the five-day sales event encourages more people than usual to get out and visit businesses.

Security and preparations for busier days

The sales forecast was accompanied by a call for increased municipal police patrols. The Mexican Franchise Network's vice-president warned that robbers could exploit the rise in commercial activity when customers let their guard down.

The security request forms part of the campaign's operating context: the expected increase in visitors creates not only spending opportunities but also a need to safeguard the experience of those visiting businesses.

In practice: for franchisees, the forecast provides a reference point for reviewing opening hours, service capacity and promotions. Planning should reflect demand at each outlet, with performance assessed against actual sales rather than treating the projected 30% increase as guaranteed.