Momoyo Targets 600 Outlets, Opens Bakery-Concept Flagship in Rawang

Momoyo is targeting expansion to 600 outlets across Malaysia following the opening of its first bakery-concept flagship in Bandar Tasik Puteri, Rawang. According to an Utusan Malaysia report dated 26 September 2026, the Indonesian brand is also offering franchise opportunities to Malaysians interested in entering the food and beverage sector.

Bakery-concept flagship opens in Rawang

The opening in Bandar Tasik Puteri is the central development in Momoyo’s Malaysian expansion announcement. The report describes the premises as the brand’s first flagship to feature a bakery concept, linking it to the company’s efforts to strengthen its position in the local food and beverage market.

The location and concept give the news a clear focus: an opening in Rawang, accompanied by plans to expand the network nationwide. However, the description of the shop as the first bakery-concept flagship should not be taken to mean it is Momoyo’s first outlet in Malaysia. The available information does not say that the brand is entering the country for the first time.

For readers in the franchise sector, this distinction matters when assessing the scope of the announcement. The reported development is the opening of premises with a particular concept, alongside an offer of franchise opportunities—not confirmation that all Momoyo outlets will adopt the same bakery concept.

The 600-outlet target remains an expansion plan

The figure of 600 outlets is Momoyo’s target for future expansion. It is not the reported number of outlets already operating in Malaysia. The available report extract also provides neither a specific timeframe for reaching that target nor a current outlet count for comparison.

The figure should therefore be understood as the company’s stated direction. Without an opening schedule, a breakdown of locations or the number of existing premises, the pace of growth needed to achieve it cannot be assessed from this information alone.

Likewise, a nationwide target does not establish that specific locations have already been identified for subsequent openings. Apart from Bandar Tasik Puteri, the available material does not list any other states, towns or sites in the expansion plan.

Separating the reported opening from the future target helps franchise-sector readers assess the news more accurately. The flagship opening is a concrete development underpinning the report, while the 600-outlet target is an expansion ambition for which further implementation details are still needed.

Franchise opportunities open to Malaysians

According to Utusan Malaysia, Momoyo is offering franchise opportunities to Malaysians who want to enter the food and beverage business. The offer is described as being open nationwide, in line with the company’s plans to expand its presence in the local market.

However, the report extract does not specify franchise fees, initial investment requirements, royalties, agreement terms or applicant eligibility criteria. Nor does it provide outlet sales figures, operating costs or estimated returns. The announcement therefore does not yet provide enough information for a financial assessment of an individual offer.

Prospective franchisees should distinguish between their interest in the brand and the business’s suitability for their own circumstances. A large network target does not, in itself, explain the capital required for an outlet or the performance its operator might achieve.

Another question to ask is whether the bakery concept used at the Rawang flagship is also available to franchisees. The available information does not answer this. Direct confirmation is needed before treating the opening as a model for the format, layout or product range of every Momoyo franchise opportunity.

What to check before joining

For interested readers in the franchise sector, the next step is to obtain the offer documents and written clarification from the brand. Initial checks should cover the total opening cost, working capital, recurring fees and the division of responsibilities between the brand owner and the outlet operator.

Prospective applicants can also ask about training, supplies, equipment, opening support and site selection. These are all matters to enquire about, not benefits confirmed by the report. If the bakery format is available, seek specific clarification on space and operating requirements before comparing it with other formats.

Overall, the Momoyo news contains three key points: the opening of a bakery-concept flagship in Rawang, a target of 600 outlets in Malaysia and the offer of franchise opportunities nationwide. Based on the available material, the commercial details and expansion timetable still require further clarification.

Practical takeaway: Treat this announcement as a starting point for gathering information, not as the sole basis for an investment decision. Confirm the outlet format, all costs and the agreement terms before making a commitment.