Spùn makes its Rome debut: eighth outlet and international franchise prospects

Spùn has arrived in Rome, taking its tiramisu-focused network to eight outlets. The opening on 8 November 2026 at the Euroma2 shopping centre also marks the brand’s first move into shopping centres. Following a corporate restructuring in June, its growth plans include three more Italian locations and potential franchise expansion overseas.

Two firsts at Euroma2

The new Rome outlet marks two milestones for Spùn: entry into the Italian capital and a move into a different retail setting from those it has favoured so far. The network has developed mainly in high-footfall urban locations; Euroma2 now adds a shopping centre to the brand’s mix of sites.

This is therefore more than simply another address. The opening takes the concept into a different environment, making it worth watching as the brand expands. This step does not, on its own, prove that the business model can be replicated profitably, but it does demonstrate a broadening of the types of location chosen by the network.

Before its Rome debut, Spùn had five outlets in Milan, one in Florence and one in Forte dei Marmi. Euroma2 brings the total to eight outlets, with Milan remaining the city with the largest presence. For the franchise sector, the main significance lies in the development of a young concept that is diversifying its locations as it expands geographically.

Tiramisu at the heart of the concept

Founded in 2022, Spùn built its business around tiramisu and its flavour variations. Its stated aim at launch was to turn a traditional Italian dessert into the centrepiece of a flexible, scalable concept that could also grow through franchising.

Product specialisation was therefore the starting point, rather than a later addition. Tiramisu is the common thread across a network that has expanded into several destinations: Milan, Florence, Forte dei Marmi and now Rome.

It is important to distinguish this approach from the commercial performance of individual outlets. The number of openings shows the scale the network has reached, but is not a measure of profitability. Likewise, the intention to build a scalable model should be kept separate from the actual terms of any franchise opportunity. These are different considerations and should be assessed separately when evaluating a business proposition.

Three more Italian locations following the restructuring

The Euroma2 opening follows the corporate restructuring in June. Both the Rome debut and the subsequent expansion announced for Italy form part of this phase in the company’s development.

The planned destinations are Milan Central station, Como and Verona. The first adds another Milan location to a network already well represented in the city, while Como and Verona mark further steps in its geographical expansion.

Operating outlets should be distinguished from future developments: the eight-outlet total includes Rome, while the three announced destinations are part of the expansion programme. They should not be added to the total number of outlets already open.

This distinction is particularly important when reporting on emerging networks. It allows readers to track progress without treating a development schedule as an established presence, and keeps achievements separate from future targets.

Overseas franchising: a prospect to watch

The forthcoming Italian openings are expected to be followed by franchise ventures in overseas markets. This is the most direct link between Spùn’s new phase and the franchise sector: franchising forms part of the brand’s international growth ambitions.

These remain forward-looking plans. The Rome opening has taken place, the three Italian destinations are planned, and overseas franchise ventures represent a further anticipated development. These are not equivalent stages, nor should the Euroma2 opening automatically be described as a franchised outlet.

Practical guidance: anyone considering Spùn as a potential business opportunity should distinguish network growth from the franchise offering, checking available markets, financial terms and operational support directly with the company before assessing an investment.