Easyfarma targets 13 stores across company-owned and franchise network

Easyfarma is preparing to open seven new stores in central and southern Italy, aiming to expand its network from six to 13 outlets. The plan, reported by Il Sole 24 Ore Radiocor on 7 November 2026, combines company-owned and franchised stores. For those following Italy’s franchise market, the news therefore concerns the expansion of a mixed-ownership network in pharmaceutical retail and personal care.

Seven planned openings, including three in Rome

The next phase of expansion covers San Giovanni Rotondo, in the province of Foggia; Isernia; Anzio, in the province of Rome; and Città di Castello, in the province of Perugia. Alongside these four locations, three stores are planned in Rome’s Tuscolana, Torresina and Marconi districts.

The programme would more than double Easyfarma’s current network, adding seven stores to the six already operating. It is important to distinguish its existing footprint from its planned size: the 13 outlets represent the expected outcome of the plan, not the number already open when the news was reported.

Rome features prominently in the expansion, accounting for three of the seven announced openings. The other locations spread the growth across Lazio, Umbria, Molise and Puglia. The project therefore combines a stronger presence in the capital with entry into other towns and cities in central and southern Italy, rather than concentrating all the new stores in a single urban area.

The starting point: six stores already operating

The current network includes stores in Cassino, in the province of Frosinone; Rieti; Pescara; and Portici, in the province of Naples. Completing the list are two Rome outlets in Ottavia and EUR, described in the Radiocor report as the brand’s long-established locations.

Portici is explicitly identified as a franchised store. Franchising is therefore already part of the operating network, rather than simply an option for future openings. This makes Easyfarma’s plan relevant to anyone tracking retail network development and different routes into business ownership.

With the three planned additions, the number of Rome stores would rise from two to five. This is one of the clearest effects of the announced programme: the brand would extend its presence beyond Ottavia and EUR into Tuscolana, Torresina and Marconi. Outside the capital, the plan adds four locations to its existing footprint.

Understanding the mixed-ownership growth model

Radiocor describes Easyfarma as an independent business operating in pharmaceutical retail and personal care. Its expansion in Italy is based on a combination of company-owned and franchised stores: this is the defining feature of the development model outlined.

To interpret the news correctly, the total network size must be kept separate from the number of franchised outlets. The target of 13 stores covers the brand’s entire retail network and does not mean 13 franchise businesses. Likewise, the seven planned openings should be viewed as part of the announced mixed-ownership programme, without assuming that each will be franchised.

This distinction also matters when comparing Easyfarma with other networks. An increase in store numbers measures geographical expansion, while the ownership and operating model determines the roles of the company and any local partners. In Easyfarma’s case, the key established fact is that both formats coexist, with Portici already identified as a franchised outlet.

What to assess beyond the number of openings

For entrepreneurs exploring the franchise market, the announced expansion provides an initial point of interest: Easyfarma is growing its Italian presence, with franchising forming part of that growth. However, an announcement of new stores should not be confused with a contractual offer to prospective franchisees.

Any assessment of a potential opportunity should begin by establishing the operating model planned for the specific location, before examining the investment required, support services, supply terms and operational responsibilities. These details should be checked directly with the brand, keeping the overall expansion project distinct from the terms applying to an individual outlet.

Practical guidance: anyone considering Easyfarma as a business opportunity should start with the planned locations and check which opportunities are actually available to franchisees before assessing costs and terms.