Mixue Plans Cold Chain Roll-out and Expands Warehouse Network to Medan

Mixue Indonesia is preparing to introduce cold chain technology from December 2026, with 12 stores involved in the initial phase. The plan accompanies the expansion of its distribution network through a third warehouse in Medan, as part of efforts to maintain ingredient quality and reduce franchisees’ operating costs.

Cold chain roll-out to begin with 12 stores

According to a Media Indonesia report dated 29 September 2026, Mixue presented a series of investments and business developments at its Franchise Meet Up Day events in Medan in August and Jakarta in September 2026. Existing and prospective franchisees from across Indonesia attended the events.

One of the plans announced was the use of cold chain technology. Under this system, freshly harvested fruit will be frozen immediately and then shipped to Indonesia. The aim is to preserve ingredient quality while enabling the development of products made with real fruit that offer a fresher flavour.

The roll-out is targeted to begin in December 2026, initially involving 12 stores. This figure represents the planned initial coverage, not the number of outlets already using the technology. The report did not specify the participating stores’ locations or a timetable for expansion beyond the first phase.

Mixue hopes fruit-based products will increase consumer appeal, encourage more frequent purchases and create additional sales opportunities for franchisees. These remain product development goals, rather than reported sales gains. For those assessing a franchise investment, the distinction between targets and results is important when evaluating the benefits of new investment.

Medan warehouse expands the distribution network

On the distribution side, Mixue opened its third warehouse in Medan on 1 August 2026. The company previously had two warehouses, in Cikarang and Sidoarjo, supporting ingredient supplies to western and eastern Indonesia.

The additional warehouse forms part of the company’s efforts to strengthen its distribution infrastructure. It goes hand in hand with the cold chain plan: both place ingredient availability and quality at the centre of the outlet network’s development.

Mixue also offers free delivery on ingredient purchases for franchisees on the island of Java, subject to applicable terms and conditions. This geographical limit is worth noting. The available information does not state that the same benefit automatically extends to all franchisees outside Java following the Medan warehouse opening.

Prospective franchisees should assess warehouse access and delivery benefits separately. Practical questions include which warehouse serves a proposed store location, what ordering conditions apply and which delivery costs remain payable. The report did not provide figures for distribution savings per outlet, so the effect on individual stores’ costs cannot be calculated from the published information.

Store redesign and new outlet opening programme

Alongside improvements to supply, Mixue introduced a new store concept with a more modern, premium look. The design combines light brown and white, aiming to create a cleaner, warmer and more comfortable atmosphere.

Renovation costs for the new concept are quoted as starting at around IDR 100 million, depending on each location’s condition and requirements. This is an indicative starting figure for refurbishment, not the total capital needed to open a business. Prospective franchisees should request a detailed scope of work and cost breakdown before using it as the basis for a budget.

Mixue also offers a new outlet opening programme running from 1 August to 31 October 2026. The programme is said to provide total benefits and potential savings of up to IDR 350 million, including waived management and training fees, alongside various forms of operational and promotional support.

The phrase “up to” indicates the offer’s upper limit, rather than a standard benefit guaranteed to every franchisee. The amount is not described as a cash payment either. Eligibility requirements, the duration of benefits and the forms of support should therefore be confirmed in the company’s offer documents.

Assessing support against operational needs

The Franchise Meet Up Day events in both cities also saw several commitments to open stores signed on the day. However, the available report did not state how many commitments were made or when the outlets were expected to open. These commitments cannot yet be counted as additional operating stores.

For those considering Indonesia’s franchise market, Mixue’s announcements highlight several areas of support to investigate: ingredient sourcing, distribution, store refurbishment and start-up benefits. Each has its own timetable, scope and conditions, so they should not be treated as a single package of benefits that automatically applies at every location.

The practical next step is to request written details of warehouse services, delivery charges, renovation costs and programme conditions before preparing business projections. For the cold chain plan, also confirm whether the outlet is included in the initial roll-out, without assuming sales growth before implementation results are available.