My Market targets 100 franchise stores by 2026

My Market aims to increase its franchise network from 76 to 100 stores by the end of 2026, according to a Business Daily report published on 11 September. My Market Local is central to its expansion across the Greek islands, while further growth through franchising is a key pillar of the chain’s strategy. For those considering the Greek franchise market, the development highlights the importance of local partners in growing a network.

From 76 to 100 stores

The reported target represents an increase of 24 stores from the base of 76 cited in the report. It is a target for the end of 2026, not a total already in operation. This distinction matters, as it provides a clear picture of both the chain’s existing presence and its intended direction of growth.

According to Business Daily, My Market has chosen franchising as a key route to faster expansion. My Market Local is the format it is prioritising for its island presence. However, the 100-store target applies to the chain’s franchise network as a whole and is not presented as an islands-only target.

For prospective franchisees, this signals the strategic importance the chain places on franchising. It does not, in itself, amount to an announcement of available territories or specific franchise opportunities. The available material does not include a detailed opening schedule, a list of new locations or the financial terms for joining the network.

Seven additions to the island network

The same report records the addition of seven stores to My Market’s island network. Five are in the Cyclades, and four of those five previously belonged to the Kritikos network. The Cyclades therefore account for most of the additions cited in the report.

The fact that four stores came from another network is a significant detail. It shows that a chain’s expanding presence should not automatically be interpreted as an equivalent number of stores opening from scratch. In this case, the reported growth includes stores that previously operated within a different network.

The available extract also does not clarify whether all seven island stores operate as franchises. The seven additions to the island network and the target of 100 franchise stores should therefore be treated as related, but distinct, elements of My Market’s growth plans.

The market context for expansion

The chain’s strategy comes at a time of increased supermarket activity on the Greek islands. Business Daily reports turnover growth of 9% in island markets, compared with 6.4% across Greece. These figures refer to the wider market covered by the report, not specifically to the performance of My Market or its franchisees.

The Cyclades, Crete, the Dodecanese and the Ionian Islands are attracting particular interest from supermarket chains. They are using several routes to strengthen their presence: company-owned stores, acquisitions and franchise partnerships. According to the report, spending by tourists is a major focus as chains compete for market share.

The report links franchising to faster market entry, lower capital requirements for network expansion and access to local entrepreneurs’ knowledge. This explains its role in the growth strategy, but does not establish a specific investment cost or expected return for an individual franchisee.

What prospective franchisees should assess

For those interested in franchising, the key news is My Market’s clear numerical target and the priority it gives to growth through partners. However, any potential franchise opportunity needs to be assessed at the level of the individual store and contract, rather than solely on the pace of expansion across the network.

A prospective franchisee should request detailed information on the required investment, supply terms, operational support and contractual obligations. For an island location, it is also worth assessing the needs of the tourist season separately from those of the rest of the year. These are due diligence considerations, not terms announced in this particular report.

Practical takeaway: The 100-store target provides a clear benchmark for tracking My Market’s growth. Any investment decision, however, should start with verified information about the specific franchise opportunity, rather than the market’s overall growth.