Bistro Milenka for sale, including brand and franchise concept

Bistro Milenka in Hranice, Czechia, is looking for a new owner. A listing published on the Byznys na prodej business sales portal on 26 October 2026 covers the entire shareholding in the company, its trade mark and a basic franchise concept. The asking price is CZK 2.7 million. For those interested in the Czech franchise market, a key detail is the seller’s statement that the brand’s first franchisee has been operating in Rožnov pod Radhoštěm since 2025.

The company is for sale, not just the bistro’s equipment

The offer concerns the company operating the seasonal outdoor Bistro Milenka on Dvořákovo stromořadí in Hranice, in the Olomouc Region. The seller states that the company owns the registered “Bistro Milenka” trade mark, operating equipment, all graphic design assets and the franchise concept. The proposed transaction is a sale of 100% of the shares, rather than just the premises’ equipment or a standalone licence for another partner.

This distinction matters to prospective buyers. The offer combines the acquisition of an existing hospitality business with ownership of a brand under which the concept could be developed further. It is therefore not a standard franchise recruitment offer in which a franchisee buys the right to open their own outlet. According to the listing, the buyer would take over both the company and the resources supporting the brand.

The offer also includes the transfer of know-how and training for the new owner. The seller says they are willing to arrange a smooth handover before the next season. However, the listing does not specify the precise timetable or scope of this support, so buyers will need to clarify these points during negotiations.

Three seasons of trading, with figures that need verification

According to the seller, Milenka has completed three full seasons with consistent results. The listing reports turnover of approximately CZK 3.1 million per season and profit for the operator of around CZK 700,000 per season. These figures have been supplied by the seller and are not independently verified financial results.

The offer also contains a discrepancy that prospective buyers should clarify: the profit figure is described as approximately 19% of turnover. However, simply dividing the stated CZK 700,000 by turnover of CZK 3.1 million gives roughly 22.6%. Without more detailed supporting information, it is impossible to establish whether this reflects a different calculation basis or an error in the listing.

It is equally important to establish exactly what “profit for the operator” includes. Prospective buyers should ask, for example, how the owner’s labour, individual operating costs and any franchise-related income have been accounted for. The headline figure alone is not enough to assess the potential return on the asking price.

The business is described as seasonal, but the listing does not clearly specify which months it operates. It gives only an illustrative example of a trading period. Any financial assessment should therefore use the actual length of previous seasons and monthly results, rather than assume year-round operation.

The first franchisee has reportedly been operating since 2025

The franchise element of the offer consists of a basic concept that the seller describes as proven in practice. As evidence, the seller points to the first franchisee in Rožnov pod Radhoštěm, which has been operating since 2025. This is also the transaction’s main connection to the Czech franchise market: the new owner would acquire not just a standalone bistro, but a brand with an existing partner-operated outlet.

However, this detail does not establish the potential size of a future network or the pace at which it might expand. The listing provides no schedule for further openings, franchise fee levels or financial results for the Rožnov partner. It is therefore more accurate to view the offer as the sale of an operating company with a foundation for franchise development, rather than an announcement of large-scale expansion.

For buyers seeking to expand the brand, it will be essential to review the existing franchise agreement, the documented operating procedures and obligations towards the partner. Ownership of a trade mark and the existence of a first franchisee are separate matters from being ready to provide day-to-day support to additional outlets.

Further details to follow under a non-disclosure agreement

The seller offers access to financial results and franchise details after a non-disclosure agreement has been signed. An opportunity to visit the business is also expected to follow. This stage should allow prospective buyers to compare the publicly stated figures with accounting records and verify exactly what is included in the company acquisition.

The offer is aimed at hospitality entrepreneurs, investors interested in developing a franchise network, and couples or families looking for a seasonal business. Each group will need to assess a different aspect of the acquisition: their own hands-on work in the bistro, the operational resources available, or the ability to support additional partners.

Practical takeaway: Before making a decision, separate the value of the operating bistro from the brand’s potential. Request results for each season, an explanation of the profit calculation and documentation for the existing franchise; only then assess the CZK 2.7 million asking price.