NATURHOUSE: two centre formats and investment from CZK 350,000

NATURHOUSE’s Czech franchise information distinguishes between standard and micro nutrition advice centres, alongside two options for the owner’s involvement. Prospective franchisees can work in the centre themselves or set it up with employees. An overview published on 25 October 2026 on the Český franchising portal also gives an initial investment range of CZK 350,000 to CZK 1.2 million for the standard concept. For those considering a franchise in the Czech market, the offer presents two separate decisions: which format suits the location, and what work the owner wants to take on.

Standard and micro centres target towns of different sizes

According to the published information, the standard NATURHOUSE concept is intended for towns and cities with at least 20,000 residents. The premises should include a retail area and a consultation room, with 28 square metres or more given as the ideal size. The description therefore links the size of the local population to a specific layout, rather than simply to the total floor area.

The micro concept, by contrast, is designed for towns with 8,000 to 19,000 residents. Its layout comprises a waiting room and a nutrition consultation room. The difference between the two options is therefore more than a matter of branding: the information specifies different population ranges and describes different areas within the premises.

Prospective franchisees should consider these criteria separately. Population size helps match a town to the proposed format, while the layout indicates which premises are worth considering. Meeting the population threshold alone, however, is neither a forecast of future sales nor confirmation that a particular address is commercially viable. When selecting premises, it is therefore important to check whether their actual layout meets the requirements of the chosen concept.

Owners can advise clients themselves or employ staff

The second choice concerns the owner’s personal involvement. NATURHOUSE’s Czech franchise information allows for either working as an adviser yourself or setting up a centre with employees. This is a separate question from choosing between the standard and micro formats: the issue here is not the size of the town, but who will carry out the work in the centre.

Under the first option, prospective franchisees are considering a business in which they personally provide advice. Under the second, their plan must be built around staffing. Describing the owner as an investor should not, in itself, be taken as a promise that the business can operate without their further involvement. The key is to clarify the division of work and responsibilities in advance.

In practice, then, it is not enough to decide that a particular format could suit a given town. Prospective franchisees should also establish whether they are primarily looking for a hands-on role for themselves or want to build a business staffed by employees. Only then can they meaningfully assess staffing requirements and their own time commitments. The size of the centre is no substitute for deciding who will look after clients.

The investment range applies to the standard concept

The page for the standard concept gives an initial investment range of CZK 350,000 to CZK 1.2 million. According to the published description, the exact amount depends on alterations, rent and other conditions. The figure should therefore not be read simply as the cost of equipping a centre, but considered in relation to the specific premises and the requirements for opening them.

It is also important to attribute this figure correctly: the range is listed for the standard concept. It cannot automatically be applied to a micro centre or used to infer the cost of an outlet in a smaller town. Equally, the lower end of the range is not a universal budget for every prospective franchisee and every location.

Before making a decision, it makes sense to request an itemised cost breakdown for the selected property. Prospective franchisees should understand which alterations the budget assumes, how rent is factored in and exactly what the other conditions cover. The published range is a starting point for discussions, not a substitute for a specific cost estimate. The funds needed for day-to-day operations after opening should also be assessed separately, rather than assumed to be included in the quoted amount.

Two decisions to bring together in one plan

It is useful to assess the NATURHOUSE offer in two stages. First, compare the location and available premises with the requirements of the standard or micro concept. Then define your own role and use it to prepare a staffing and financial plan. Neither step replaces the other: a suitable floor area does not resolve staffing needs, and a willingness to work in the business yourself does not answer the question of alteration costs.

Practical takeaway: Before making a binding commitment, obtain confirmation of the format for your chosen town, the required layout, the extent of your own work and an itemised investment breakdown. Treat the starting figure of CZK 350,000 strictly in the context of the standard concept and the specific conditions of the premises.