Fabletics opens its first Colombian store in Bogotá

Fabletics, the US activewear brand, has opened its first official store in Colombia, on Calle 82 in Bogotá’s Zona T district. The opening, reported by La República on 28 September 2026, marks the start of its bricks-and-mortar operations in the country. It is a retail development of interest to the franchising community, although the published report does not identify the contractual model behind the store.

Bogotá welcomes Fabletics’ first physical store

The new store allows Colombian consumers to explore the company’s clothing collections and sports products in person. The range described in the report focuses on activewear for exercise and everyday use, a combination that defines Fabletics’ offering as it begins this phase in Colombia.

The Calle 82 address places the store in Zona T, one of Bogotá’s main shopping districts. The confirmed development is the opening of a single store: the available information neither details a network of outlets in other cities nor announces a timetable for nationwide expansion.

The scope of the announcement also warrants clarification. This is the brand’s first official store in the country and the start of its physical retail operations. That does not mean its products were previously unavailable through other channels; the news specifically concerns its bricks-and-mortar presence.

A collection linked to Khloé Kardashian

Among the launches accompanying the opening is Push-Up Perfect™ by Khloé Kardashian. The collection is part of the entrepreneur’s collaboration with Fabletics and features in the range presented as the store arrives in Bogotá.

The reported relationship concerns the development of that collection. The publication does not attribute ownership or management of the Colombian store to Kardashian, nor does it suggest she is involved in any potential franchise agreement. It also does not report that she attended the opening. Keeping these points separate avoids confusing a product collaboration with the business structure of the local operation.

According to Cristian Méndez, Fabletics’ Brand Manager, the opening aims to bring the brand closer to Colombian consumers and let them experience its products and offering first-hand. That objective emphasises in-person engagement with the range, rather than financial targets or growth commitments, which are not detailed in the published report.

What it means for the franchising community

For Colombia’s franchising community, Fabletics’ arrival provides an example of an international activewear brand entering the physical retail market. The news identifies a location, a product category and a collaboration associated with the launch. It does not, in itself, announce a franchise investment opportunity.

La República does not specify whether the outlet is company-owned, franchised or operated under another commercial arrangement. Fabletics should therefore not be presented as a new franchise available in Colombia, nor should any terms for prospective operators be assumed.

This distinction is particularly important when following news about new brands. Opening a store and offering franchises are two different things. In this case, the opening is documented, but there is no reported invitation for franchisees to apply, initial franchise fee, royalty structure or investment requirements. The development should be understood within those limits, rather than treating an international brand’s presence as evidence of a particular expansion model.

The information still needed to assess an investment

The available information also gives no details of the amount invested in the store, its floor area, the number of jobs created, sales forecasts or the investment payback period. Without these figures, it is not possible to draw conclusions about the outlet’s profitability or use it as a financial benchmark for another business.

For those seeking franchise opportunities, the practical takeaway is to distinguish monitoring the market from assessing an investment. Following this opening may be useful, but anyone interested in operating the brand must first confirm with the company whether it offers franchises in Colombia and, if so, on what terms.