Blushing Panda completes franchise filing as Chengdu craft beer brand provides new information for prospective partners

Chengdu craft beer brand “Blushing Panda” (脸红熊猫) has completed its commercial franchise filing. According to a market news report dated 27 October, information on China’s Ministry of Commerce website shows that Chengdu Blushing Panda Craft Beer Co., Ltd. completed the filing on 26 October 2026, with “Blushing Panda” listed as the franchise brand. This provides prospective franchise partners exploring the Chinese market with a clear starting point for identifying the business behind the brand.

Filing entity and brand name confirmed

The entity named in the filing is 成都市脸红熊猫精酿啤酒有限公司, translated here as Chengdu Blushing Panda Craft Beer Co., Ltd., rather than a franchise recruitment project identified only by the “Blushing Panda” brand name. Prospective partners should record the company’s full legal name and the franchise brand name separately, and check each against the relevant documents during subsequent discussions.

According to corporate information from Tianyancha cited in the report, the company was established on 20 June 2023. Its legal representative is Yu Tian, and its address is Room 309, 3rd Floor, Building 1, No. 3 Shunjiang Section, Wuhou Avenue, Wuhou District, Chengdu, Sichuan. Its principal activities relate to the manufacture of alcoholic drinks, beverages and refined tea.

More than three years elapsed between the company’s establishment and this filing. However, the incorporation date should not automatically be treated as the date the brand began trading, opened its first outlet or started franchising. Each of those milestones requires separate verification.

Registered and paid-in capital disclosed separately

The corporate information lists registered capital of RMB 5 million and paid-in capital of RMB 2 million. These are distinct figures and should remain separate when compiling information on a prospective partner. Registered capital should not be presented as money already paid into the company.

When assessing a craft beer franchise opportunity, prospective operators can ask for further details about product supply, equipment, outlet training and day-to-day operational support, and request that specific arrangements be documented in writing. These matters require their own assessment; they cannot be judged solely from the company name, capital figures or news of a filing.

Filing rules and key checks for prospective partners

The report also cites Article 3 of China’s Measures for the Administration of Commercial Franchise Record-filing. This identifies the Ministry of Commerce and the commerce authorities of provincial, autonomous region and centrally administered municipal governments as the bodies responsible for franchise filings. Franchisors operating within a single provincial-level administrative region must file with the provincial-level commerce authority where they are based. Those operating across provincial-level administrative regions must file with the Ministry of Commerce.

When reading news of a franchise filing, it is therefore important to distinguish between the platform publishing the information, the entity making the filing and the applicable filing rules. The fact that information appears on the Ministry of Commerce website should not, by itself, be taken as evidence of the geographical area in which the brand is recruiting franchisees.

Practical tip: prospective partners interested in “Blushing Panda” should first check the filing record against both the company’s full legal name and the brand name. They should then verify the identities of the contracting party, payment recipient and supplier separately, and ensure that fees, supply arrangements and support commitments are written into the contract before deciding whether to proceed.