Rosie’s Burgers secures a site in Mont-Tremblant

Rosie’s Burgers is moving ahead with its expansion in Quebec, Canada, after franchise partner Carma Hospitality secured a site in Mont-Tremblant. Announced by Happy Belly Food Group on 23 October 2026, this is the fourth site secured by the operator as part of a commitment to develop ten restaurants. This is a property announcement, not the opening of a new restaurant.

A fourth site for Carma Hospitality

According to Happy Belly, Carma Hospitality has secured its fourth Quebec property for Rosie’s Burgers. The planned Mont-Tremblant restaurant will be run by Pietro and the Carma team, which the company describes as an experienced partner operating multiple sites and brands.

This places the project within an existing development relationship. The announcement concerns another location entrusted to an established operator, rather than a new franchisee joining the network. Carma is therefore continuing to work towards its commitment to develop ten Rosie’s restaurants.

The fourth site marks a milestone in this programme, but does not mean that four restaurants are already trading. The announcement describes a site being secured. To track progress under the agreement, it is therefore important to distinguish between sites secured and restaurants actually open to the public.

Quebec at the centre of this latest step

Sean Black, chief executive of Happy Belly, positions Mont-Tremblant within Rosie’s Quebec expansion strategy. In the announcement, he describes the market as a strong choice for the brand and highlights Carma Hospitality’s role in its development across the province.

He also explains that Happy Belly’s franchise model aims to grow alongside operators who share its expectations for operational delivery and customer experience. These are the company’s stated priorities, rather than measured results for the planned restaurant.

The Mont-Tremblant project thus illustrates expansion through a multi-unit franchise partner. Rather than treating each restaurant as a standalone project, the agreement with Carma brings several locations under a single development commitment. For the franchise sector, the tangible takeaway is the progress made in securing property under this agreement in Quebec.

A menu focused on burgers and familiar favourites

Rosie’s Burgers is a fast-food brand serving smash burgers, fries, poutine, onion rings and classic milkshakes. Happy Belly describes its positioning as built around nostalgic flavours and neighbourhood restaurants.

This is the concept Carma will bring to Mont-Tremblant. However, the announcement focuses on the site and its operator, without providing any commercial results specific to the planned location. It therefore offers no basis for assessing expected customer numbers or the project’s financial performance.

For a prospective franchisee, this distinction matters: understanding a brand’s menu and positioning helps explain its offering, but is no substitute for examining the operating conditions of a particular restaurant.

Twenty restaurants open, with wider development under way

Across the network, Happy Belly reports that Rosie’s has 20 restaurants open and more than 110 locations secured under area development and multi-unit agreements. The company names Atlantic Canada, Quebec, Ontario, Alberta, British Columbia, Manitoba and Saskatchewan among the territories covered.

These two figures describe different things. The 20 restaurants are operating outlets, while the more than 110 locations relate to development commitments. The latter figure should not be presented as the number of restaurants already serving customers.

The Mont-Tremblant site forms part of this national expansion while marking a specific milestone in Carma Hospitality’s Quebec programme. Practical takeaway: when assessing a franchise network’s growth, tracking signed agreements, sites secured and actual openings separately provides a clearer picture of what has been delivered and what remains to be completed.