KaleMart24 prepares for franchise expansion into Toronto

KaleMart24 is preparing for the next stage of its development: bringing its health-focused convenience store concept to Toronto. The Montreal-based chain, which has nine stores operating, aims to have at least 22 convenience stores by the first quarter of 2027. For Canada's franchise community, the project offers a practical example of expansion across provincial borders, with an ambitious timetable whose delivery will need to be tracked.

A first foothold on Yonge Street

According to information reported by Retail Insider on 24 September 2026 and subsequently covered by L’Express Franchise on 28 September, KaleMart24 is targeting 601 Yonge Street for its first Toronto store. This address is the brand's announced entry point into Ontario's largest city.

Founded in Montreal by engineer Oussama Saoudi, the brand positions itself as a health-focused convenience store chain. Its announced growth plans centre on franchising, with Quebec and Ontario the main target provinces for the next phase of expansion.

At this stage, however, it is important to distinguish the Toronto proposal from a confirmed opening. The available information identifies a target address but gives no date for welcoming the first customers. Nor does it provide details of the future store's features, its team or the terms available to a prospective franchisee.

For interested candidates, the address is therefore a milestone to watch rather than proof that the Ontario launch has already taken place.

Two successive targets for 2027

The announced timetable has two stages. KaleMart24 initially plans to reach at least 22 convenience stores by the first quarter of 2027, then aims for more than 100 locations across Quebec and Ontario by the end of 2027.

These figures are development targets, not the number of stores currently open to customers. The documented starting point remains a network of nine operating convenience stores. There is therefore a substantial gap between its current presence and its ambitions for the end of 2027.

The available research also identifies eight locations under construction and five for which premises are being sought. These figures show that the projects are at different stages. A site under construction, a search for premises and an open store represent distinct steps; adding them together without distinction would give a misleading picture of the network's operational size.

Progress towards the initial target of 22 convenience stores will therefore be a useful benchmark for assessing delivery against the timetable. It will allow actual openings to be compared with the stated ambitions before the move to a much larger scale.

Quebec and Ontario before recruitment in the west

The plan extends beyond these two central Canadian provinces. KaleMart24 also intends to recruit franchisees in Alberta and British Columbia after this first phase of development.

This intention broadens the brand's geographical ambitions, but the information provided does not specify target cities in western Canada, the number of stores envisaged or opening dates. It would therefore be premature to describe its presence in these markets as secured.

The immediate focus is instead on the transition from a Montreal-based brand to a network seeking further growth in Quebec and Ontario. The Yonge Street project gives this ambition a tangible focus, while the announced recruitment in the west remains a later step.

For the franchise community, this distinction is essential: a recruitment announcement signals an intention to expand, but does not in itself demonstrate that agreements have been signed or premises secured.

What prospective franchisees should check

The published information outlines the direction of the project but is not sufficient to assess an investment opportunity. In particular, it does not detail the initial investment, royalties, existing stores' performance or the resources allocated to franchisee support.

Prospective franchisees would therefore be well advised to seek clarification on the status of the proposed territory, progress in finding premises, the projected timetable and the support available before and after opening. They should also distinguish contractual commitments from the brand's publicly stated overall targets.

Key takeaway: KaleMart24 has announced ambitious franchise expansion plans, with Toronto identified as its next foothold. Before committing, prospective franchisees should verify completed openings and the specific terms of the proposed opportunity, rather than relying solely on the network's projected future size.