Crumbl opens its first Quebec franchise in Brossard

Crumbl has entered Quebec with its first franchisee-operated bakery at Quartier DIX30 in Brossard. The outlet opened on 9 October 2026, with customers queuing as soon as the doors opened. For the franchise sector, the opening marks the arrival of a US cookie brand whose offering centres on a menu that changes every week.

A first outlet on Montreal’s South Shore

The shop is located at 8900 Boulevard Leduc, Unit 30, in the Quartier DIX30 shopping complex. Crumbl has chosen Montreal’s South Shore for its first Quebec outlet, following several months of announcements about its arrival.

The location places the brand in a shopping and dining hub that attracts customers from both the South Shore and the island of Montreal. The choice banks on this retail footfall rather than a debut in central Montreal.

The franchisee-led opening directly links the launch to the development of Quebec’s franchise sector. This is not simply the arrival of a new product in the province, but the opening of a local business under a US brand.

The queue at the launch demonstrates the interest generated by this first outlet. However, it remains an opening-day observation: on its own, it cannot establish future customer traffic or the outlet’s financial performance.

A menu combining classics and new additions

Crumbl’s model is based on a weekly rotation of its range. Two cookies remain on the menu: Chocolate Chip and Pink Sugar. The rest of the selection changes from week to week.

This combination gives the shop two distinct elements: permanent products for customers seeking their favourites and a changing selection for those keen to try something new. Regular menu changes are therefore as much a part of the Brossard concept as its specialisation in indulgent cookies.

When assessing this market entry, the rotating menu is more revealing than opening-day excitement alone. It shows how the brand intends to refresh its offering across repeat visits, although it does not yet provide a measure of customer loyalty in Quebec.

Late opening and several ways to order

The bakery opens at 8 am. It closes at 10 pm from Monday to Thursday and at midnight on Friday and Saturday. These hours give evening purchases a significant role alongside daytime trade.

The offering extends beyond counter service. The shop provides eat-in service, in-store collection and delivery through the Crumbl app. Customers therefore have several ways to buy products from this first Quebec outlet.

A catering service also complements the business, with boxes for offices and events. This adds group orders to individual purchases, although no sales breakdown across these services has been announced.

Together, these arrangements show the scope of the concept: Brossard now has a bakery combining in-store service, takeaway orders, delivery and event catering, with extended opening hours at the weekend.

An opening to watch, with no expansion timetable announced

As of 19 October 2026, no second Quebec outlet had been announced with an opening date. The confirmed development therefore remains this first opening in Brossard, rather than a province-wide rollout with a set timetable.

For prospective franchisees, this distinction matters. The opening demonstrates that franchisees now operate the concept in Quebec; it confirms neither the pace of future openings nor the financial results of this first shop.

Key takeaway: when assessing this market entry, it is worth distinguishing between launch interest, the practical features of the operation and any future expansion announcements. For now, Brossard provides the first opportunity to observe Crumbl’s performance in Quebec.