OsteoStrong to open in Södertälje with a local franchisee

On 2 November 2026, OsteoStrong will open a training centre at Nygatan 29A in central Södertälje, Sweden. Behind the opening is 26-year-old Anton Åkesson, who is taking the step into running his own business as a franchisee after just over five years as centre manager at Odenplan in Stockholm. The venture also marks a return to his home area.

From centre manager to business owner

Anton Åkesson previously worked as a personal trainer and has been involved with OsteoStrong since 2018/2019. For just over five years, he has managed the brand’s Odenplan centre in Stockholm. He is now continuing with the same brand, but in a different role and location.

According to a report published by local news outlet Telgenytt on 19 October, Åkesson has made a substantial personal investment in the new centre. This information comes from the press material announcing the opening. The report does not specify an investment amount, but makes clear that the prospective franchisee is committing his own funds to the venture.

For Sweden’s franchise sector, the opening is a practical example of the transition from employment to business ownership within a concept the entrepreneur already knows. Åkesson is not starting with an unfamiliar training programme. His background includes both personal training and several years of responsibility for an existing OsteoStrong centre.

The difference now lies in his responsibilities: in Södertälje, he will build and run his own business. His previous experience as a centre manager and his new role as a franchisee therefore represent two distinct stages in his work with the brand.

Customers’ journeys helped shape the choice of location

The choice of Södertälje has a personal dimension. Åkesson has roots in both Södertälje and nearby Nykvarn, and describes returning to the area as a particularly meaningful part of the venture.

“Södertälje and Nykvarn are my home area, which makes this venture feel extra special,” says Anton Åkesson in a press release quoted by Telgenytt.

The idea of opening a centre closer to home also developed through conversations with customers in Stockholm. According to Åkesson, several customers have travelled from Södertälje, Nykvarn and Järna to train. With the opening on Nygatan, he wants to offer an option closer to where they live.

Both his local ties and his experience with customers have therefore informed the choice of location. The information about customers travelling to Stockholm is Åkesson’s own account of the background to the venture, rather than an assessment of the size of the local market.

That distinction matters when considering the opening as a business story. The concrete announcement is that a local franchisee is opening a centre in central Södertälje. His encounters with customers explain why he sees a need for a closer alternative, but do not in themselves indicate how many people will use it.

A programme using four specialised machines

According to the business’s own description, OsteoStrong’s training concept involves brief, individually tailored loading exercises using four specialised machines. A session takes around 15 minutes and is normally held once a week.

This is the programme the new Södertälje centre will offer. The session length and training frequency reflect how the business presents its concept. They should not be read as promises of particular training results or as personalised recommendations for visitors.

For anyone considering visiting the centre, the description nevertheless provides an initial idea of the offering: a short session using specialised equipment, with the load tailored to the individual. The opening therefore brings a defined training concept that Åkesson has already worked with for several years.

Opening on Nygatan on 2 November

The announced opening date is 2 November, and the address is Nygatan 29A. The venture brings together three clear elements: Åkesson’s experience at Odenplan, his ties to Södertälje and Nykvarn, and his ambition to give customers in the area an alternative to travelling to Stockholm.

Above all, this is a story about a local entrepreneur taking the next step within the franchise sector. Åkesson is leaving his role as an employed centre manager to take responsibility for his own centre, while continuing with the concept he has worked with since 2018/2019.

Practical takeaway: For prospective visitors, the key details are 2 November and Nygatan 29A. Ask the centre to explain how sessions are tailored to each individual before deciding whether the programme suits you.