Jysk opens in Tyresö and plans two store relocations

Jysk continues to develop its Swedish store network. A new branch has opened in Tyresö Centrum, becoming the chain’s 159th store in Sweden, according to reporting by Dagens Handel on 25 September 2026. Two store relocations, in Falkenberg and Östersund, are also planned. For those in franchising considering the Swedish market, the news offers a concrete example of how new openings and changes to existing locations can form part of the same network development programme.

Tyresö Centrum welcomes the chain’s 159th store

The new Jysk store in Tyresö Centrum opened earlier in the week in which Dagens Handel published its article. The opening is the main news in the report: a new store has been added, bringing the chain’s reported Swedish total to 159.

This figure provides a snapshot of the network’s size at the time of the opening. It does not, however, indicate how quickly Jysk has grown during the year or how many further openings might be under consideration. The source material contains no such comparison or forecast.

For anyone tracking retail openings, this distinction matters. A new store total is a reference point, but not in itself a measure of sales, profitability or demand. The report also provides no details of the Tyresö store’s floor area, staffing levels or investment cost.

The news should therefore be read as an update on Jysk’s physical presence: the chain has opened in Tyresö Centrum and reached a newly reported total for its Swedish store network. That is the confirmed change; the opening alone does not establish any financial results.

Two relocations complement the new opening

Alongside Tyresö, Dagens Handel highlights Falkenberg and Östersund in its coverage of Jysk’s Swedish store network development. The report describes one new store and two relocations. These are different types of change, rather than three additions to the store total.

New openings and relocations need to be distinguished when tracking a chain’s network over time. A relocation should not automatically be counted as an additional store. In this case, the Tyresö opening is explicitly linked to the figure of 159 Swedish stores.

The available source material does not specify the new addresses in Falkenberg and Östersund or when the moves will take place. Nor does it explain how the new premises will differ from the previous ones. It is therefore not possible to draw conclusions about larger sales areas, better accessibility or changes in rental costs.

What the announcements do show is that Jysk is working on several parts of its network at once. Tyresö represents a new addition, while Falkenberg and Östersund are involved through relocations.

Relevant market intelligence for the franchise community

For the franchise community in Sweden, store locations and decisions about new sites are worth monitoring even when a report does not concern an explicitly identified franchise agreement. The Jysk coverage does not state that the stores concerned are operated by franchisees. The opening and relocations should therefore not be presented as new franchise opportunities.

Their value here lies in market intelligence. The announcements identify the towns affected by this particular change and distinguish between expansion through a new store and development through the relocation of an existing operation. Both perspectives can also be useful when franchisors and franchisees discuss their own networks.

For a local operator, the news might prompt questions about how well their own store location is working and what changes are taking place nearby. But Jysk’s decisions do not provide ready-made answers. The source material does not explain why the chain chose these particular locations or what criteria guided its decisions.

Follow the locations, not just the store count

For anyone seeking to assess the local significance of these changes, the next step is to find more specific information about the premises, timescales and conditions in each town. For the relocations in particular, town names alone are not enough to make a meaningful comparison between the previous and future store locations.

The confirmed picture is clear but limited: Jysk has opened its 159th Swedish store in Tyresö Centrum, while its network development also includes two relocations in Falkenberg and Östersund.

Practical takeaway: Distinguish between new openings and relocations when monitoring store network changes. Use the announcements to inform local questions, not as evidence of profitability or new franchise opportunities.