Club Pilates reaches 41 studios in Spain, including 28 franchises

Club Pilates now has 41 operational studios in Spain, of which 28 are franchised and 13 company-owned. According to information published by 2Playbook on 10 November, the US chain opened seven studios in September and October and plans to add another two before the end of November. Its next phase of growth focuses on the Costa del Sol and Madrid.

Six of the seven latest openings are franchises

The seven studios opened in September and October involved an estimated combined investment of €2.5 million. Six are franchises, while the Ponzano studio in Madrid is company-operated. The openings have expanded the brand’s presence in Seville, A Coruña, Madrid and Bilbao, among other locations.

This split underlines the leading role franchisees have played in the brand’s recent expansion. Across the Spanish network, the 28 franchised studios account for just over two-thirds of the 41 operational locations. The remaining 13 studios are company-owned.

The company has opened 15 studios so far in 2026, having ended 2025 with 26 locations. The seven openings in September and October therefore account for almost half of those completed during the year up to the date of the report.

The reported €2.5 million investment covers all seven openings. It should not be confused with the investment required to take on an individual franchise or treated as a standard budget for any future studio.

Murcia and Málaga are next

The master franchise operation, led by brothers Fernando and Horacio Rosentgberg, has two further openings planned for November. The first is the franchised Juan Carlos I studio in Murcia, scheduled to open on 23 November. The second is the Teatinos studio in Málaga, planned for 30 November.

If both openings go ahead on schedule, Club Pilates will increase its Spanish network from 41 to 43 studios. These are planned openings, so that figure does not yet reflect the number of operational locations reported on 10 November.

The opening in Teatinos comes ahead of a new phase of growth on the Costa del Sol. Meanwhile, the Murcia opening is explicitly identified as a franchise, continuing the model’s prominent role in the brand’s latest expansion.

The 2027 schedule points to 49 locations

The next milestone is planned for January 2027, when the chain intends to open two studios under different operating models: a company-owned location in Les Corts, Barcelona, and a franchise in Arturo Soria, Madrid. These would bring the network to 45 studios, provided the November openings have also been completed.

The growth plan also includes three new locations on the Costa del Sol, with exact sites still to be determined, and another in Tres Cantos, Madrid. These four additions would bring the total to 49 studios if the announced schedule is met.

There is also a project in Aravaca, Madrid, where the search for premises is still under way. Its status matters when assessing the ambition to approach 50 locations: it is not included in the 49 that would result from the openings outlined above and remains dependent on finding a suitable site.

The plan therefore combines projects with specified neighbourhoods or municipalities and others whose locations have yet to be confirmed. This distinction helps separate the network’s current size from openings with announced dates and longer-term development targets.

Expansion combines company-owned studios and franchises

For those considering Spain’s franchise market, Club Pilates offers an example of a network combining company-owned and franchised locations, with franchises making up the majority. That mix is also reflected in the January openings: Les Corts will be company-owned, while Arturo Soria will operate as a franchise.

The key figure is the scale already achieved: 41 operational studios, compared with 26 at the end of 2025. Further growth depends on delivering the planned November openings and the projects scheduled for 2027.

Practical takeaway: anyone considering joining the brand should distinguish between studios already open and announced projects, and request the specific financial terms for their proposed location. The combined investment in the latest openings is no substitute for an individual budget.