Notino opens its first physical store in Slovenia at Ljubljana’s Aleja

Notino opened its first physical store in Slovenia at the Aleja shopping centre in Ljubljana on Friday, 18 September 2026. According to the website Vse za moj dan, the shop is on the centre’s first floor at Rakuševa ulica 1. For a brand that Slovenian shoppers know primarily through its online sales of perfumes, cosmetics and personal care products, this marks a further step in its presence in the Slovenian market.

From online retail to a physical location

The key development is the brand’s entry into physical retail in Slovenia. According to the report, most Slovenian shoppers had previously known Notino primarily as an online retailer. With the opening at Aleja, customers now have a physical store to visit in Slovenia. The report, published on 21 September 2026, gives Friday, 18 September as the opening date.

An important distinction is needed here: this is not the brand’s introduction to Slovenian shoppers, but its first physical store in the country. Online recognition and a store opening are different milestones. The move from an online offering to a shopping centre presence is therefore the essence of this expansion, rather than the arrival of an entirely unfamiliar retailer.

The available report does not give the store’s floor area, investment value, staffing numbers or projected revenue. Nor does it set out a timetable for any further openings in Slovenia. A single confirmed location is therefore no basis for drawing conclusions about the scale of a future network or the pace of its development. For now, the confirmed development is specific: Notino’s first physical store in Slovenia is operating in Ljubljana.

Where the store is and when it is open

The store is on the first floor of the Aleja shopping centre, at Rakuševa ulica 1 in Ljubljana. These are the key details for customers who know the brand online and would also like to visit its physical location. The address also places the opening firmly within the Slovenian capital’s retail landscape.

According to the published information, the store follows Aleja’s opening hours. It is open Monday to Friday from 09:00 to 21:00 and on Saturdays from 08:00 to 21:00, and is closed on Sundays. It therefore opens an hour earlier on Saturdays than on weekdays, while closing at the same time.

The report does not provide a detailed overview of the store’s product range or a list of additional services. It therefore does not establish which products from the online range are also available on the shelves at Aleja. Nor does it state whether the Ljubljana location offers collection of online orders. When planning a visit, it is worth distinguishing the confirmed address and opening hours from services that the report does not describe.

What the news means for the franchise community

For those interested in franchising in Slovenia, the opening is noteworthy as an example of an international brand developing its retail presence. The news shows a concrete move into physical retail by a business known to Slovenian consumers primarily online. This is relevant when tracking retail concepts, but does not in itself establish that the business uses a franchise model.

The available source does not state that Notino’s Aleja store is a franchise. Nor does it identify a franchisee, set out conditions for joining the network or offer franchise rights for Slovenia. The opening should therefore not be presented as a new franchise opportunity or as an expansion of a Slovenian Notino franchise network. The store is confirmed; its ownership and contractual operating arrangements are not explained in the report.

This distinction matters for entrepreneurs. A brand’s presence in a market and the opportunity to enter into a business partnership with it are not the same thing. News of an opening can be a starting point for following a brand, but it cannot replace verified information about its business model. When assessing a potential opportunity, the first step is to establish whether the brand works with independent partners at all, and on what terms.

A confirmed opening, with questions remaining over further expansion

The Vse za moj dan report provides clear basic information about the new store, rather than a broader business outlook. It contains no market share figures, data on the brand’s online sales in Slovenia or announcements of new locations. The opening is therefore best understood as a single, confirmed milestone, without attributing results or plans that have not been published.

Practical takeaway: shoppers can visit Notino’s first physical store in Slovenia on the first floor of Aleja. Those in the franchise community should follow the news as a development in the brand’s retail presence, not as a confirmed franchise offer.