MYBOX introduces a tiered royalty calculation system

MYBOX has introduced a tiered royalty calculation system. The announcement was published on 24 September 2026 in the news section of the Russian Franchise Association (RAF). For those involved in or considering franchising in Russia, the news raises a practical question: how should changes to recurring fees be assessed when the new model has been named but its detailed terms still need to be clarified?

What is known about the change

The RAF news roundup states clearly: ‘MYBOX has introduced a tiered royalty calculation system.’ This confirms that the method used to calculate the fee has changed. However, the available announcement contains no schedule of rates, thresholds or worked examples.

Nor does it establish when the new terms take effect, whether they apply to all franchisees, or whether separate rules exist for outlets already operating. The publication date alone does not confirm the effective date of the changes. It is important not to confuse the two when assessing the terms of a particular agreement.

The confirmed news therefore concerns the calculation method, not a demonstrated reduction or increase in the financial burden. The information provided does not support claims that the franchise has become cheaper, more profitable or more accessible to new franchisees. Such a conclusion would require a comparison of the old and new terms for the same outlet.

Why the model’s name is no substitute for the formula

A tiered calculation implies several levels, but the term alone does not explain how the MYBOX system works. In particular, the announcement does not identify the measure that determines movement between tiers. Without further documentation, it would be inappropriate to suggest that the brand links its tiers to turnover, how long an outlet has been operating, or the number of outlets a franchisee runs.

To assess any such model, a prospective or existing franchisee needs the full formula. It is important to understand not only the rate at each level, but also the base to which it applies. Another question is what happens when a threshold is crossed: does the calculation change for the entire base or only part of it? These are points to check in the documentation, not descriptions of MYBOX’s announced terms.

The calculation period is equally important. Without it, it is impossible to reproduce the calculation and compare two fee structures. The announcement of a new system should therefore be treated as a reason to request the terms, rather than a definitive answer about the financial implications of the franchise relationship.

Transparency here means being able to reproduce the calculation independently using the underlying data. If the same figures produce different results for the franchisee and the franchisor, the interpretation of the formula must first be clarified before drawing conclusions about its financial impact.

What existing and prospective franchisees should clarify

For an existing franchisee, the first practical question is whether the change affects their agreement. The available RAF announcement does not answer this. It would therefore be sensible to request written clarification of whether the new system applies, the timetable for transition, and the documents that formalise the changes.

The next step is to compare fees under the old and new models using identical inputs. This separates the effect of the formula from changes in the outlet’s own performance. Comparing payments across different periods without accounting for differences in the calculation base is insufficient: the final amount alone does not explain why it has risen or fallen.

Prospective franchisees should request a worked example before signing an agreement. It should show the input figure, the applicable tier, the rate and the final payment. Ideally, figures immediately below and above each threshold should be examined separately to understand the consequences of moving between tiers.

When discussing the terms, it is also worth clarifying how data must be submitted and errors corrected. Budgeting depends not only on the formula but also on how predictably it is applied. All these points are due diligence recommendations, rather than statements about MYBOX’s requirements or procedures.

How to assess the news without jumping to conclusions

A change to royalties is newsworthy in its own right, but a single announcement is not enough to assess its significance. The materials provided contain no company comment on the aims of the decision, calculations for franchisees, or data on the results of its implementation. There is therefore no basis yet for linking the change to faster outlet openings, support for particular outlets, or a revision of the brand’s strategy.

For the franchising community, it is more useful to separate the established fact from the questions that remain unanswered. The fact is that MYBOX has introduced a tiered royalty calculation system, as reported by RAF. The outstanding questions concern the tier parameters, which agreements are affected, and the impact on an individual franchisee’s costs.

Practical takeaway: before revising your budget or your assessment of the MYBOX proposition, request the current royalty formula and written confirmation that it applies to your agreement. Base your decision on a calculation you can verify, not on the model’s name.