
Raising franchise standards in Russia
Independent guidance, professional development and a shared code of conduct for franchisors, franchisees and people exploring their next opportunity.

Independent guidance, professional development and a shared code of conduct for franchisors, franchisees and people exploring their next opportunity.
Franchising took root in Russia in the early 1990s, following the collapse of the Soviet Union. Early development involved both Russian businesses and international brands, with Kodak and accounting software company 1C among the names associated with its growth. The Russian Franchising Association was established in 1997 and registered in 1999, creating a national organisation to support its members and encourage a more favourable legal and economic environment for franchising.
The association remains an information and coordination centre for existing and prospective franchisors and franchisees. Legal changes in 2011 marked another important milestone, rebalancing rights and obligations under franchise agreements. Today, domestic brands predominate: estimates for the start of 2026 put their share at 91%, alongside approximately 4,015 franchise systems and 550,000 outlets. These are market estimates rather than an official census, so headline totals should be treated as indicators of scale.
QFA supports the franchise community with a code of conduct, free guidance and professional learning designed to promote responsible growth.

One quality framework, adapted for each national market.
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