Rex Concepts: PLN 163.4 million in Polish revenue in the first half of 2026

Rex Concepts, the master franchisee for Burger King and Popeyes in Poland, Czechia and Romania, reported revenue growth in the first half of 2026. Poland remained the group’s largest market, generating PLN 163.4 million in revenue, up 64% year on year. For prospective franchisees, the figures also offer insight into the network’s structure, including the expansion of company-operated restaurants and the role of independent Burger King franchisees.

Poland is the group’s largest market

According to figures published on 24 September by trade news website dlahandlu.pl, Rex Concepts S.A. generated revenue of PLN 391.4 million in the first half of 2026, compared with PLN 242.5 million a year earlier. This represents growth of 61%. Restaurant revenue increased by 64% to PLN 381.5 million.

The Polish business accounted for PLN 163.4 million in revenue during this period, the highest figure among the three countries in which the group operates. The 64% year-on-year increase shows the scale of sales growth in Poland, but does not indicate how turnover changed at individual restaurants.

Reported EBITDA for the Polish business also improved, rising almost fivefold to PLN 15.2 million in the first half. It is important, however, to distinguish between the performance of the entire Polish operation and the profitability of an individual restaurant. The published aggregate figures do not show how the average franchisee performed or how quickly their investment paid back.

Second-quarter figures confirm revenue growth

In the second quarter of 2026 alone, Rex Concepts recorded revenue of PLN 209.5 million, up 58% on the same period a year earlier. Restaurant sales rose by 61% to PLN 203.4 million. The quarterly figures therefore reinforce the first-half picture: the group also reported substantial sales growth between April and June.

In Poland, second-quarter revenue reached PLN 87.7 million, up 65% year on year. By comparison, Romania generated PLN 69.3 million, an increase of 38%, while Czechia recorded PLN 52.5 million, up 82%. Poland maintained the highest revenue, although Czechia recorded the fastest percentage growth.

These figures should be read as results for individual markets, rather than a ranking of restaurant efficiency. Revenue growth alone says nothing about operating costs or the terms offered to franchise partners. For anyone considering a Burger King franchise, this is an important caveat: the group’s scale provides business context, but is no substitute for assessing a specific offer.

Company-operated restaurants and two types of franchise agreement

Rex Concepts is the master franchisee for Burger King and Popeyes in Poland, Czechia and Romania. According to the figures presented, the group’s network across these markets comprised 181 outlets at the end of June 2026. Alongside running its own restaurants, the group also grants Burger King franchises to third parties in all three countries.

The report also states that, in addition to company-operated restaurants, 96 Burger King restaurants were run by independent franchisees at the end of June. Of these, five operated under sub-franchise agreements with Rex Concepts and 91 under franchise agreements with Burger King Europe GmbH.

This is an important distinction for entrepreneurs following the brand’s expansion. Not all independent Burger King restaurants in these markets operate under an agreement with Rex Concepts. Nor should these figures be treated as applying to Poland alone: they cover Poland, Czechia and Romania combined. Before assessing a potential partnership, prospective franchisees should therefore establish both who the contracting party would be and what support and obligations the proposed model entails.

Expansion targets focus primarily on company-operated restaurants

The company aims to open more than 70 new company-operated restaurants across Poland, Czechia and Romania during 2026. In subsequent years, it wants to accelerate expansion to more than 80 new company-operated restaurants annually. These are company targets, not numbers of outlets already opened.

The long-term plan envisages reaching around 850 locations by the end of 2032. More than 700 of these are intended to be company-operated restaurants. The announced expansion should therefore not be equated solely with growth in outlets run by independent partners. The targets cover all three countries, and the cited report does not specify how many future openings are planned for Poland.

Practical takeaway: Rex Concepts’ results show a growing business, but prospective franchisees should separately examine the contract terms, the costs of a specific location and the assumptions behind its projected profitability. Group revenue is not a forecast of an individual restaurant’s earnings.