Sour Sally opens its first branch in the Philippines

Indonesian frozen yoghurt brand Sour Sally has entered the Philippines with the opening of its first store at Greenhills Mall. The launch follows a franchise agreement signed in 2025 setting out plans for 48 stores in the country over five years, according to a QSR Media report dated 11 November 2026.

First store at Greenhills Mall

The Greenhills Mall opening marks Sour Sally’s first location in the Philippines and the start of its expansion with its franchise partner in the country. It is the first confirmed opening reported following the earlier agreement to bring the brand to the Philippine market.

Christian Jordan Mailoa, head of global franchise development at Sour Sally Group, announced the opening in a LinkedIn post. According to the report, Victorina Hesti Dewayani, deputy head of mission at the Embassy of the Republic of Indonesia in Manila, attended the launch.

For those following the Philippine franchise market, the news marks the arrival of an Indonesian brand through a local partner. The first location is no longer simply a proposal: the store is now open, establishing Sour Sally’s initial presence in the country.

However, the first opening should be distinguished from the wider expansion target. Greenhills Mall is the location confirmed in the report; the remaining stores are still part of the planned rollout.

Target of 48 stores over five years

Sour Sally’s entry into the market is underpinned by a master franchise agreement signed in 2025. It sets out plans to establish 48 stores in the Philippines over five years.

The distinction between the target and the number of stores actually open matters. The figure of 48 is an expansion goal, not the current branch count. Nor does it mean that all locations will open at once or that sites have been confirmed for each one.

The report did not provide an annual breakdown of the target. Any calculation assuming an equal number of openings each year should therefore not be treated as an official schedule. What was clearly reported was the overall goal and the five-year timeframe covered by the agreement.

For readers tracking the brand’s expansion, the position is straightforward: an agreement is in place, the first store has opened, and further outlets are planned. These three developments are connected, but they are at different stages of delivery.

No schedule yet for further locations

Mailoa said the company intended to open more stores following the launch. However, no timetable or locations for subsequent openings were disclosed, according to QSR Media.

Details of the second and later branches remain important announcements to watch for. For now, the report provides no basis for identifying a particular city, shopping centre or opening date for Sour Sally’s next Philippine location.

The long-term target should not be taken as evidence that individual franchises are now available to interested applicants. The report confirms a master franchise agreement and a partner in the Philippines, not a public invitation for new franchise applications.

Anyone monitoring new franchise opportunities should wait for a separate, explicit announcement about any offer. News of a store opening is no substitute for the written terms of a potential agreement.

What to watch next

The next measure of progress will be actual openings announced by Sour Sally and its partner. It is worth tracking confirmed locations and dates rather than assuming that the full target will be delivered at a fixed pace.

Practical step: If you are interested in the brand as a customer or potential partner, distinguish confirmed openings from planned expansion. Before committing capital, seek official clarification on whether a franchise opportunity is available and what its terms are.