Ray White Manukau leads trans-Tasman appraisal drive

Ray White Manukau has taken the leading office honours in the network’s latest Real Estate of Origin competition, booking 631 appraisals and making 3,989 calls. The Auckland office’s performance helped New Zealand finish second on the event’s regional leaderboard, with 2,535 appraisals booked across participating New Zealand teams.

Manukau takes both office honours

According to Elite Agent’s report on the event, Ray White Manukau won both Top Appraising Office and Top Calling Office in the group-wide competition, which brought together participants from Australia and New Zealand.

The result extended beyond the individual office. Its wider cluster, comprising Manukau, Manurewa, Mangere Bridge, Mangere, Auckland Central and Wynyard Quarter, also secured Top Appraising Group and Top Calling Group. The cluster recorded 754 appraisals, including those booked by the Manukau office.

There was individual recognition for the New Zealand team too: Ben Palavi of Ray White Manukau was named the top calling salesperson. Sophie McKinnon of Ray White Sunnybank topped the leaderboard for sales agents.

The office, group and individual results give the New Zealand franchise community a specific example of local teams standing out within a larger international network. In this case, the recognised activity was customer contact and appraisal bookings, rather than completed property transactions.

New Zealand records 2,535 appraisals

Across the network, the latest competition generated 9,843 appraisal bookings and 119,135 calls. It attracted 3,597 registered participants from 390 offices across Australia and New Zealand.

Queensland led the regional rankings with 2,932 appraisals, followed by New Zealand with 2,535. The combined Victoria and Tasmania team placed behind New Zealand with 2,295 appraisals.

New Zealand therefore accounted for just over a quarter of all appraisal bookings recorded during the event. That share is calculated from the published New Zealand and group-wide totals; it is not a measure of the network’s share of the New Zealand property market.

The figures also need to be read at the right geographical level. The 390 offices and 3,597 participants represent the combined Australian and New Zealand event, not New Zealand alone. Likewise, the 119,135 calls were made across the participating network rather than solely by New Zealand offices.

That distinction matters when assessing the result. The clearest local measures are New Zealand’s 2,535 appraisal bookings, Manukau’s office totals and the wider Auckland cluster’s performance.

A recurring event across several roles

This was the 22nd running of Real Estate of Origin. Held three times a year, the competition brings together sales agents, sales associates, property managers and business development managers, with teams competing across the Australian states and New Zealand.

More than 312 property managers and business development managers registered for this round. Their involvement shows that the event extends beyond residential sales agents, drawing in people responsible for different parts of participating offices’ businesses.

For a franchise community, the format illustrates how a shared network programme can combine local activity with group-wide recognition. Offices retain their own results, while regional rankings and group awards place those results within a broader competition.

The repeated format is also a notable feature: this was not a one-off launch or a new office opening, but an established network event focused on prospecting. Its reported outcomes provide a snapshot of the activity generated during this particular round.

Technology supports the contact drive

Elite Agent’s account highlighted the use of NurtureCloud’s Smart Call Lists by agents at participating offices such as Ray White Manukau. The tool is designed to help agents target customers considered more likely to move and identify prospects at an appropriate time.

That provides context for the calling activity, but the published figures do not establish how much of the result was attributable to the technology. Nor should appraisal bookings be treated as confirmed listings, completed sales or revenue: each is a different stage in the property business process.

The immediate news is the scale of the coordinated effort and the strong showing by the New Zealand teams, particularly Manukau and its wider cluster.

Practical takeaway: For franchise owners considering a similar team event, distinguish contact activity and bookings from eventual business outcomes. Ray White’s results show what can be measured during a shared prospecting drive; subsequent conversion is a separate measure.