Burger King and Dragon Ball Super launch campaign in Mexico

Burger King and Dragon Ball Super launched a collaboration in Mexico and across Latin America on 7 September 2026. The campaign brings together themed menu items, six collectible figures and exclusive merchandise inspired by the Toei Animation series. For Mexico’s franchising community, the news highlights promotions that combine food, entertainment and collectibles.

What was announced for Mexico

Information published in L’Express Franchise’s Latin American news round-up identifies three elements of the collaboration: a themed menu, a collection of six figures and exclusive merchandise. Mexico is explicitly named among the markets included in the regional launch.

An important distinction applies to the announcement: the campaign’s launch date does not confirm that every item is available at every restaurant. The summary consulted does not list participating restaurants, stock levels at individual branches or purchase conditions.

Nor does it specify prices, menu item names or the characters represented by the six figures. The report therefore confirms the collaboration and its main elements, but does not provide enough information for a complete consumer buying guide in Mexico.

A promotion with three points of contact

The campaign goes beyond adding Dragon Ball Super imagery to a single product. According to the announcement, it combines a themed food offering with collectibles and merchandise linked to the series. These are three distinct elements within one campaign.

From a commercial perspective, this structure can be viewed as a way of presenting the collaboration both to restaurant customers and to people interested in the associated merchandise. This is an interpretation of the offering, not a sales outcome reported by the brand.

The number of figures — six — is one of the few specific details available about the collection. However, the information does not state whether all six are distributed at the same time, whether customers can choose a figure or whether a particular process determines how they receive one. These distinctions matter when assessing the buying experience and avoiding expectations that the announcement does not support.

Exclusive merchandise is the third confirmed element. The source does not describe the types of merchandise or clarify whether items are sold separately, included in bundles or available through another promotional arrangement.

What the franchising community can learn

For Mexico’s franchising community, the interest lies in the design of a campaign built around a recognisable entertainment property, rather than a restaurant opening or geographical expansion. The available information does not announce new restaurants or changes to Burger King’s network.

The collaboration provides a case study in how different promotional elements can be brought together under one theme. The menu, figures and merchandise need to be explained to customers as distinct parts of the offering, particularly where specific conditions may apply to obtaining each one.

From a management perspective, this type of promotion is an opportunity to review the clarity of point-of-sale communication: what each purchase includes, which items are available and what restrictions apply. This is a practical recommendation, not a description of Burger King’s internal procedures.

It is also important to distinguish brand visibility from commercial performance. The source material contains no figures for sales, restaurant footfall, advertising expenditure or profitability. There is therefore no basis for claiming that the collaboration has improved those measures.

Details to check before buying or making comparisons

Although a launch date is given, the summary consulted does not state when the campaign ends. Nor does it confirm consistent availability across Mexico or establish that commercial terms offered in other Latin American markets apply there.

For consumers, the next step is to check the products and terms available directly with their chosen restaurant. For those working in or considering the Mexican franchise market, the useful approach is to examine the promotion’s structure without treating it as evidence of financial success.

Practical takeaway: before making a purchase, promoting the campaign or using it as a reference, confirm its dates, availability and local terms. The announcement confirms the collaboration; its commercial results are not yet documented in the information consulted.