MINISO opens new Jaipur store as franchise expansion continues

MINISO India has expanded its retail presence with a new store at Pacific Mall in Jaipur. According to a Franchise TV report dated 10 November 2026, the brand is expanding across India’s tier-one, tier-two and tier-three cities through a franchise-based model. The Jaipur opening comes amid this wider expansion, with its national network now exceeding 200 stores.

Store opens in Jaipur’s new mall

The new MINISO store is located at Pacific Mall in Jaipur. According to the report, the mall opened on 11 October 2026, placing the new shop in a recently launched shopping centre. The opening strengthens the brand’s physical retail presence in Rajasthan’s capital.

The key development is the addition of a new location. Rather than treating it as the brand’s first shop in Jaipur or a specific store-count milestone, it is more appropriate to view it as an expansion of its local presence. Growth in the national network and the addition of a shop in an individual city are developments at different levels.

For the franchise community, openings like this also provide an opportunity to consider site selection. When assessing premises in a new mall, prospective operators should evaluate not only the brand’s recognition but also the shopping centre’s own circumstances.

India journey began in Delhi

MINISO entered India in August 2017. Its first Indian store opened at Ambience Mall in Vasant Kunj, New Delhi. According to the November 2026 report, the brand now operates more than 200 retail stores across over 120 cities in the country.

These figures describe different aspects of the network. The store count indicates its overall retail presence, while the city count shows its geographical reach. The Jaipur opening adds another location within this multi-city network.

The journey from the first Delhi store to the new shop at Jaipur’s Pacific Mall illustrates the brand’s growing reach in India. However, a large national presence should not be taken as evidence of any particular shop’s sales or potential earnings. Investment decisions are better based on a local financial assessment.

The role of franchising in expansion

Franchise TV describes MINISO’s expansion strategy as franchise-based. The report refers to tier-one, tier-two and tier-three cities — categories commonly used in India to distinguish major urban centres from smaller cities. This means the brand’s growth is not confined to large metropolitan areas; cities of different sizes form part of its Indian retail footprint.

For those assessing India’s franchise market, the significance of this news lies in that wider reach. It marks a new opening by a brand with a network spanning numerous cities and an expansion strategy reported to involve franchising.

It is important to distinguish between the brand’s overall strategy and the operating arrangements of a particular outlet. A reference to franchise-based expansion does not, in itself, establish the ownership structure or partnership terms of every shop. Prospective partners should separately assess the contract and responsibilities for the specific location being offered.

What it means for prospective partners

The Jaipur opening should be read as an indication of the brand’s activity rather than a guarantee of investment returns. For entrepreneurs considering a potential partnership with MINISO, a useful next step would be to obtain a written proposal from an authorised representative. This should clarify the premises, rent, fit-out, stock purchasing and operational responsibilities.

For a new mall in particular, observing actual footfall and visiting on different days would be sensible precautions. Sales forecasts, recurring costs and available working capital should also be assessed separately. National network figures are no substitute for this local due diligence.

Practical takeaway: MINISO’s Jaipur store is the latest addition to its continuing expansion in India. Prospective franchise partners should give equal weight to the brand’s reach and to assessing local costs, written terms and the shop’s commercial viability.