Berkowits opens franchise opportunities with two clinic formats

Hair and skin care brand Berkowits Hair and Skin Clinics is preparing to recruit franchise partners to support its expansion in India. Having operated through company-run clinics until now, the brand is offering two clinic formats. For prospective investors considering India’s franchise market, the announcement offers an opportunity to partner with an existing clinic network, with proposed investment levels varying by format.

From a company-run network to franchising

According to a Franchise TV report dated 26 October 2026, Berkowits, founded in 1988, is opening its company-operated business model to franchise partners. The brand currently has 45 clinics across more than 17 cities. Its stated aim is nationwide expansion, and it is inviting new partners to support that growth.

This announcement is distinct from a new clinic opening. The news concerns partners’ involvement in the brand’s expansion model, rather than the launch of a centre in a particular city. Equally, the existing 45 clinics should not be mistaken for new franchise locations: that figure represents the brand’s current network.

This distinction matters for prospective partners. The scale of an established network provides useful initial context, but any partnership should be assessed against the contract and operating arrangements that will apply to the new clinic. How the experience gained from company-run centres will be passed on to franchise partners is something to clarify during discussions.

Proposed investment for Standard and Luxe

Berkowits has introduced two clinic formats, named Standard and Luxe. The proposed investment is ₹9.525 million (95.25 lakh rupees) for Standard and ₹16.3 million (1.63 crore rupees) for Luxe. These figures should be treated as proposed investment amounts, not as guarantees of the final cost at any location.

Comparing the two options requires more than looking at the headline investment. Investors should request a written cost breakdown to establish what is included for premises fit-out, equipment, initial supplies and other essential items. It would also be useful to clarify provisions for rent, deposits and working capital separately. These are due diligence questions, not a list of benefits included in the announced package.

Similarly, the names Standard and Luxe do not, by themselves, establish clinic size, staffing levels or the full range of services. Before making a decision, investors should compare the operating specifications of both formats side by side. This will help them assess which option suits their available capital and proposed location.

A model focused on hair and skin services

The brand’s services include hair restoration, hair loss treatments, laser hair reduction, skin care and aesthetic procedures. The proposal therefore centres on a clinic offering a range of services, rather than the sale of a single product.

Prospective franchise partners should next establish which of these services will be available in their chosen format and who will be responsible for delivering them. It would be sensible to seek written clarification on recruiting appropriately qualified professionals, maintaining equipment and service delivery procedures. These matters should be checked in the contract rather than assumed to form part of the brand’s promised support.

When assessing the clinic proposal, investors should also ask about client records, consent procedures, complaints handling and responsibility for treatments. Having a qualified adviser check the permissions required for the relevant location and services would be a useful step. It is particularly important to distinguish the franchise relationship from the responsibilities involved in running a clinic.

What to confirm before entering a partnership

Berkowits’ announcement identifies an established network, two formats and their proposed investment levels. In subsequent discussions, investors should obtain written details of franchise fees, recurring payments, contract length, renewal provisions and exit terms. The respective roles of the company and the partner in training, recruitment, local marketing and day-to-day operations should also be clear.

Financial assessment should go beyond the investment figure to test assumptions about monthly costs and potential revenue. If performance figures from existing clinics are shared, investors should also consider each clinic’s location, how long it has been operating and its cost structure. No example should be treated as a guarantee of earnings for a proposed clinic.

Practical takeaway: Berkowits’ proposal offers a new option for a clinic-based franchise partnership. Before proceeding, obtain written confirmation of the chosen format’s total cost, responsibility for delivering services and the contract terms.