MDA targets 450 stores with franchise-led expansion

MDA wants franchising to drive its next phase of growth. In a presentation published by Le Figaro on 9 November 2026 and updated on 10 November, the home equipment retailer announced plans to grow from 180 to 450 stores over five years. The plans cover France and international markets, alongside the development of MDA Cuisine.

A target of 270 new stores over five years

With more than 40 years’ experience in home equipment retail, MDA currently has a network of 180 stores. Of these, 50 are run by independent franchisees. Franchising is therefore already an established part of the network, and the brand now intends to use it to expand its presence.

The announced target is to open 270 stores through franchising and master franchising over the next five years, bringing the total to 450 outlets. This is a growth ambition, rather than a figure for stores already opened or agreements reported as signed.

The geographical scope also warrants clarification: the 270 planned openings cover both France and international markets. The figure should therefore not be read as a target for France alone. For those considering the French franchise market, however, the announcement signals MDA’s intention to give independent business owners a greater role in its expansion.

A model combining local retail with group resources

MDA describes its concept as a network of local stores specialising in home equipment. In explaining the model’s appeal to prospective franchisees, the brand highlights the combination of independent store ownership and access to the group’s resources.

According to MDA, franchisees benefit from its buying power, brand recognition and services. These are supplemented by national marketing and communications tools, as well as ongoing support from head office teams. These are the main resources the network says it provides to support its partners’ businesses.

When recruiting, MDA places particular emphasis on entrepreneurial drive and motivation. It welcomes both candidates looking to open a single store and prospective multi-unit franchisees. The brand says its youngest franchisee is 23, using this example to underline its openness to people of different ages and entrepreneurial backgrounds.

Support from the first meeting through to opening

MDA says its support begins at the first meeting and continues through to the store’s opening. The network offers help with finding premises, securing finance and fitting out the outlet. It describes this preparation as a tailored process for the future operator.

The stated aim is to ease the administrative burden on franchisees so they can focus on launching their business. Head office involvement is highlighted both during project preparation and, through the promised ongoing support, throughout the store’s operation.

Prospective franchisees should explore these commitments in detail during discussions with the brand. It is worth distinguishing between the different stages: finding premises, arranging finance, preparing the store and receiving support after opening. In particular, help with seeking finance should not be confused with guaranteed funding.

MDA Cuisine offers a second route to growth

Alongside its established network, the group has announced plans to expand MDA Cuisine through franchising. The concept brings kitchens and domestic appliances together under one roof, drawing on the group’s experience in the latter category. MDA presents this as a complete offering and claims its prices are lower than those of traditional providers.

The brand says an entrepreneur can open MDA and MDA Cuisine at the same time. This gives prospective franchisees another option beyond opening a single MDA store. However, it requires careful consideration of the precise scope of each business and the resources needed to operate them together.

Key takeaway for prospective franchisees: the announcement presents two options: MDA and MDA Cuisine. Before committing, clarify the proposed format, available territory, budget and specific support provided with the network.