Alina seeks new franchisees across Finland

Alina is seeking several new home care franchisees across Finland. The recruitment notice published by Alina Hoivatiimi Oy on the Finnish job site Jobly on 10 November 2026 closes on 23 November. According to the chain, its franchisees already operate in more than 50 locations in Finland. The campaign highlights opportunities to run a home-based care services business within Finland’s franchise sector.

Recruitment covers several locations

Although the listing gives Espoo as its location, the text states that Alina is looking for several franchisees across Finland. The notice therefore appears to cover more than a single local franchise opportunity. It describes the opportunity as a full-time, ongoing business commitment.

The process begins with an application. Alina says it will then contact the applicant to arrange a follow-up interview. Annamari Tuominen is named as the recruitment contact. Applying therefore opens a discussion in which prospective franchisees can explore opportunities in their preferred location and find out more about the chain’s expectations.

It is important to distinguish franchisee recruitment from new business openings: the notice announces a search for partners, not the launch of new local businesses. The information released concerns recruitment and its timetable. It does not give details of franchisee appointments or when their businesses might start operating.

For applicants assessing a local opportunity, the first key question is which areas Alina is currently recruiting for. The nationwide wording of the notice gives applicants reason to enquire about locations other than Espoo.

Services are delivered in clients’ homes

Alina describes itself as Finland’s first care services franchise chain. According to the notice, its clients include older people and families with children. The services delivered by franchisees aim to help clients live well and safely in their own homes.

Alina says it offers franchisees the use of its brand and established, quality-certified service packages. These are specific elements of the support outlined in the recruitment notice. The text also emphasises the opportunity for franchisees to bring their own personal approach to helping clients.

Applicants should use the interview to clarify what delivering these service packages involves in day-to-day work. Useful topics include the scope of the services, quality monitoring and the division of responsibilities between the chain and the local franchisee. This helps turn a general description into information that can inform a business plan.

It is also worth discussing the franchisee’s own role in practical terms. Anyone considering a home care business should establish which tasks they would be expected to handle personally and how operations would be organised. The offer of ready-made service packages is a starting point for discussion, rather than an answer to every question about running the business.

A long history and franchise industry recognition

According to Alina’s notice, the first Alina business was established in 1993. Its franchisees now operate in more than 50 locations. This figure describes the chain’s geographical reach and should not be read as the number of franchisees or separate businesses.

The recruitment notice also highlights recognition from the franchise sector. Alina says it received the Franchise Chain of the Year award in 2019, 2023 and 2025. It also reports that it was nominated for the European franchise chain of the year title at the 2025 European Franchise Award.

At individual franchisee level, the notice mentions Sari Körkkö. According to Alina, Körkkö was named Alina Franchisee of the Year in 2025 and was also selected as Europe’s best franchisee that year. These awards form part of the background the chain presents to prospective applicants.

The chain’s history, geographical network and awards give applicants useful starting points for their research. Before deciding to become a franchisee, however, they should also obtain information specific to their proposed local business. The chain’s collective achievements and the prospects for a new franchisee’s own business are separate matters.

Use the application period to clarify the terms

The application deadline is 23 November 2026. Applicants should prepare questions for the follow-up discussion covering both their own goals and the practical terms of running the business. It is particularly useful to ask for a clear account of what the chain provides and what remains the franchisee’s responsibility.

A financial assessment should establish the funding needed to start, any franchise fees and the operating cost structure. Applicants should also discuss how they would build a local client base. These are matters for applicants to investigate, not confirmed details of Alina’s contractual terms in the notice.

The notice states that franchisees can influence their own income. This should not be read as a promise of any particular level of earnings. Before making a decision, applicants should ask to see the assumptions behind any financial projections and assess whether they fit their intended location and personal circumstances.

Practical reminder: Anyone interested in becoming an Alina franchisee should apply before the deadline and use the follow-up interview to clarify the territory, responsibilities, support and financial terms before making a commitment.