FSC Selects PAR for Three-Brand Restaurant Technology Rollout

FSC Franchise Co., the franchisor behind Newk’s Eatery, Beef ‘O’ Brady’s and The Brass Tap, has selected PAR Technology’s loyalty, ordering and catering products as recommended solutions across its restaurant portfolio. Announced on 10 November 2026, the agreement sets out a phased rollout beginning in early 2027, with each brand building on technology it already uses.

A shared foundation across three brands

The selection covers PAR Punchh, PAR Ordering and PAR Catering. According to PAR’s announcement, the connected technology foundation will also have PAR Intelligence, its agentic intelligence layer, built in.

FSC’s stated aim is to connect guest engagement, digital ordering and catering more closely, while creating opportunities for more actionable insights into customer behaviour and restaurant operations. The agreement expands existing relationships rather than introducing an entirely new technology supplier to the portfolio.

For the US franchise community, the central development is the move towards a common set of recommended tools across three distinct restaurant concepts. Newk’s operates in fast-casual dining, Beef ‘O’ Brady’s is a family-friendly sports pub concept, and The Brass Tap is described as a Social House & Kitchen concept.

The announcement identifies the products as recommended solutions. It does not describe a compulsory, simultaneous conversion of every restaurant. Instead, the transition will be phased, with different additions for each brand reflecting its existing PAR technology footprint.

Newk’s adds ordering and catering

Newk’s Eatery has more than 100 locations across 13 states and already uses PAR Punchh and PAR OPS. Under the announced plan, it will add PAR Ordering and PAR Catering, extending its use of the supplier’s products across digital ordering, catering and guest loyalty.

That makes Newk’s part of the agreement particularly focused on connecting additional customer ordering channels with its established technology. PAR says the integration is intended to streamline the guest experience, support restaurant operations and strengthen the foundation for understanding guest engagement and encouraging repeat visits.

Those are stated objectives, rather than reported results. The rollout has yet to begin, so the announcement provides a development plan rather than evidence of changes in sales, repeat visits or operating performance.

The distinction matters for prospective franchisees assessing the news: the agreement describes how the brand plans to develop its technology capabilities, not a demonstrated financial benefit from the new configuration.

Beef ‘O’ Brady’s and The Brass Tap take different steps

Beef ‘O’ Brady’s has 125 locations across 15 states. It already uses PAR Ordering and PAR Punchh, and will add PAR Catering as part of the transition.

For that brand, the expansion brings catering orders and events into a more connected technology arrangement. PAR says linking ordering, catering and loyalty more closely is intended to create a smoother customer experience and give the brand a more complete view of engagement across those channels.

The Brass Tap, which has 52 locations across 16 states, will adopt PAR Punchh. That step will bring its loyalty programme onto the platform already used by its sister brands.

These brand-level changes are important to understanding the scope of the announcement. Although FSC has selected three products as recommended solutions across the portfolio, the specified next steps are not identical: Newk’s is adding ordering and catering, Beef ‘O’ Brady’s is adding catering, and The Brass Tap is adopting the loyalty platform.

What franchisees should watch next

The phased rollout is scheduled to begin in early 2027. That is a starting point for the transition, not an announced completion date for the entire portfolio.

The agreement’s significance lies in FSC’s effort to connect functions that span different parts of the customer relationship: placing a digital order, arranging catering and participating in a loyalty programme. Its success will ultimately need to be assessed through implementation and operating outcomes, rather than the selection announcement alone.

For existing and prospective franchisees, the practical takeaway is to ask which changes apply to their brand, when their restaurant would be included and what implementation support would be available. The common technology direction is clear; the relevant preparation will depend on each brand’s starting point.