Cash Converters details training for SA franchise owners

Cash Converters has detailed the training and launch support it offers prospective franchise owners in South Africa, outlining a pathway from classroom learning to supervised store operations. The account sets out how the brand prepares owners for trading and describes a profitability milestone used to guide continued support.

A closer look at franchise preparation

In a company-sponsored article published by BusinessTech on 9 November 2026, Kobie Koekemoer, Chief Executive Officer of Franchise Stores at Cash Converters Southern Africa, explained the stages of the onboarding process.

The account focuses on what happens between joining the network and taking greater control of a trading store. It describes classroom instruction, simulated-store learning, a placement in an established outlet and assistance during the launch period.

For South Africa’s franchise community, the useful detail is the sequence of preparation and support, rather than a new outlet announcement. The article describes the company’s offering; it does not announce a newly introduced training programme.

Because the account is sponsored by Cash Converters, its statements about support should be read as the company’s description of its own model, rather than an independent assessment of franchisee outcomes.

Classroom learning leads into store experience

According to Koekemoer, onboarding begins with three to four weeks of intensive classroom training at the company’s head office in Midrand.

During that period, prospective owners learn how a Cash Converters franchise operates and examine its different revenue streams. They also develop a detailed 12-month budget, bringing financial planning into the preparation process before they take responsibility for daily trading.

The next component is practical training in a simulated Cash Converters store. This includes learning to use the company’s point-of-sale systems, giving participants an opportunity to practise with the tools used in store operations.

Owners then spend approximately one month working in an established Cash Converters outlet. The placement is intended to provide practical experience across the store’s different departments.

These are distinct stages: learning the operating model, practising with systems and working inside an active business. The company does not specify the duration of the simulated-store component, so the stated periods should not be treated as a complete timetable from enrolment to opening.

Launch assistance covers stock, staff and systems

Some launch preparations begin while training is still under way. Koekemoer identifies choosing a location and designing the store as activities that overlap with the learning process.

Once training is complete, the company says its assistance extends to sourcing stock, recruiting employees and training staff. It also supplies marketing materials and helps implement operational systems.

The support described therefore reaches beyond preparing the owner personally. It also covers the people, stock and operating arrangements needed to begin trading.

Cash Converters says its team remains actively involved in person during the first two weeks, assisting with daily operations before gradually allowing the franchise owner to take greater control.

For applicants comparing franchise opportunities, that distinction is worth examining: initial training and opening support are separate parts of the package. Understanding both helps establish what the owner must organise and what the franchisor says it will provide.

Continued involvement tied to profitability

Koekemoer also describes a financial milestone for the company’s continued involvement: “Our team remains involved, monitoring the business and providing support until the store has achieved three months of EBITDA profitability.”

That statement is separate from the initial two-week period of in-person assistance. It describes continued monitoring and support, not necessarily the same on-site presence throughout.

It should also not be read as a promise that a store will become profitable within three months of opening. The wording refers to achieving three months of EBITDA profitability, rather than setting a deadline for reaching profit. EBITDA measures earnings before interest, tax, depreciation and amortisation; it is not the same as an owner’s take-home income.

The company says help remains available after that milestone, although the account does not detail the subsequent frequency or format of assistance.

Practical takeaway: Prospective owners should request a written training and launch-support schedule, clarify which costs they must cover and ask how the profitability milestone determines the support their store receives.