Rambhajo plans more than 30 showrooms across India

Jewellery brand Rambhajo has outlined plans to establish more than 30 retail showrooms in India over the next three years. According to an Indian Retailer report dated 21 September 2026, the expansion will include company-owned stores and franchise-operated outlets. This could offer opportunities for prospective franchise partners in India, but the published details contain significant inconsistencies concerning the operating model and fees.

From wholesale roots to retail expansion

According to the report, Rambhajo aims to build its retail presence beyond its established wholesale business. The proposed range includes premium traditional jewellery and selected fashion-led collections. The expansion strategy envisages company-owned stores in major cities, with franchise outlets particularly in selected tier-two and tier-three markets — India's smaller urban centres.

The key distinction here is between planned stores and actual openings. The available research identifies a target of more than 30 showrooms; it does not confirm that these showrooms have opened. Similarly, the three-year period is the proposed expansion timeframe, not a fixed opening schedule for individual locations. The announcement should therefore be read as a plan for future retail expansion.

For prospective franchise partners, the main takeaway is that the brand has allowed scope for participation in its retail network. However, the report does not provide final confirmation that an opportunity is available in any particular city.

Which cities were mentioned?

The webinar covered in the report mentioned Lucknow, Kanpur, Ludhiana, Chandigarh, Varanasi, Coimbatore, Guwahati, Bhubaneswar, Ranchi, Pune, Surat, Indore, Nagpur, Raipur, Vadodara, Nashik, Mysuru and Kochi. This list indicates the geographical direction of the proposed expansion.

However, the available information does not provide details of approved stores, signed agreements or premises under construction in all these cities. Nor does the research give a city-by-city breakdown of which locations the company would operate itself and which would be offered to franchise partners. A city's inclusion on the list does not mean that a franchise has been awarded there.

For interested applicants, the practical next step would be to request written details of availability in their chosen city, the proposed site and local operating responsibilities. This is particularly important because the announcement covers both company-owned and franchise-operated outlets.

Investment details, but an unclear operating model

One section of the published material describes the offer as a franchise-owned, franchise-operated model. Under this arrangement, the partner would be responsible for running the store and meeting its operating costs, while Rambhajo would provide stock, brand guidelines and support.

Figures attributed to the presentation put initial set-up costs at approximately ₹7.2 million (72 lakh), the franchise fee at ₹1 million (10 lakh), stock requirements at around ₹60 million (6 crore), and working capital at approximately ₹700,000 (7 lakh). On this basis, the stated total investment is about ₹68.9 million (6.89 crore).

However, another section of the same research describes the model as franchise-owned and company-operated. It also states that there is no franchise fee. These statements conflict with the operating structure and ₹1 million fee outlined earlier. The available material does not clarify whether these are separate offers or errors in the published details.

It would therefore be inappropriate to present either operating model or fee arrangement as definitive. Alongside the statement that the brand will supply stock, the material also specifies a stock requirement of around ₹60 million. Written clarification is needed on who would fund and own that stock.

How to interpret the return claims

The presentation mentions a 12% minimum guarantee or a 10% revenue share, whichever is higher, together with a ten-year agreement term. The estimated payback period for the total investment is approximately four years and six months. These are financial projections and proposed terms from the presentation, not evidence of actual performance.

The available research does not explain the basis for calculating the guarantee, the payment frequency or the full conditions governing it. Before signing an agreement, prospective partners should arrange an independent review of these points, alongside costs, stock responsibilities and exit terms.

Practical takeaway: Rambhajo's expansion plans may be worth monitoring, but an investment decision should wait until the operating model, fees and return terms are set out in a clear written offer.