Mary Brown’s Chicken targets 220 outlets in India

Canadian quick-service restaurant chain Mary Brown’s Chicken is preparing to expand its presence in India through franchise partnerships. Also known as MB Chicken, the brand aims to open 220 outlets across the country by 2030. It is seeking high-net-worth individuals, institutional investors and multi-brand operators as potential partners.

From Chandigarh to a wider network

According to a FranchiseTv report dated 3 November 2026, Mary Brown’s Chicken entered the Indian market in 2025 with a flagship outlet in Chandigarh. The brand has now announced plans to open 10 outlets by the end of 2026, a near-term milestone towards its broader expansion target for 2030.

It is important to distinguish between these two timelines. The plan for 10 outlets by the end of the year relates to immediate expansion, while the figure of 220 outlets is a target for 2030. It should not be read as the number of restaurants currently operating.

For India’s franchise sector, the significance of the announcement lies not just in the proposed number of new outlets, but also in the search for external partners to support growth. The investor and operator groups invited by the brand include both potential capital providers and businesses that operate multiple brands.

Preparations at 21 additional locations

The report states that the brand is in the process of finalising 21 additional locations. Agreements have either been signed for these sites or work is under way to fit out the premises and prepare them for operation. This gives some indication of progress at individual expansion sites.

However, signing an agreement and starting to serve customers are separate milestones. Similarly, fitting out premises does not mean a restaurant has opened. These 21 locations should therefore not be added to the number of operating outlets.

This distinction has practical implications for prospective franchise partners. When assessing a proposed presence in a city, they should establish the status of the relevant site, the premises handover date and the expected opening timetable separately. This will help distinguish announced expansion from the actual start of trading.

Revenue target of INR 5.5 billion

Mary Brown’s Chicken has also set a revenue target of INR 5.5 billion (550 crore rupees) in India by 2030. Both the outlet and revenue targets relate to the same year, but they should be understood as future ambitions rather than results already achieved.

When assessing a franchise investment, a revenue target for the entire network is no substitute for an estimate of an individual restaurant’s potential earnings. Simply dividing the overall target by the proposed number of outlets would not provide a sufficient basis for forecasting a particular site’s sales or return on investment.

Any individual proposal will need scrutiny of factors such as rent, staffing costs, supply costs, fees and local customer demand. This is a precaution for investment appraisal, not a claim about the financial performance of any particular outlet. Interested partners should discuss written financial projections and their underlying assumptions for their proposed location.

What to consider in partnership discussions

The brand’s interest in high-net-worth individuals, institutional investors and multi-brand operators suggests scope for discussions with different types of partners. Even so, investors should not proceed without clarifying their role, operational responsibilities and the scope of the agreement.

An early question should be whether the proposal covers a single outlet or multiple locations. Territorial rights, training, supply arrangements, marketing support and the opening timetable should then be confirmed in writing. Fees, additional capital requirements and termination provisions should also undergo independent legal and financial review.

Practical takeaway: Mary Brown’s Chicken’s announcement presents a new franchise partnership opportunity in India. When deciding whether to proceed, give greater weight to the viability of your proposed location, clear contractual terms and actual operating costs than to the targets for 2030.