MyRA Park M3: new retail location planned near the Bag motorway exit

A new retail development could expand the shopping options in Hungary’s Aszód–Bag area: MyRA Park M3, being developed by Faedra Group, is expected to open in the fourth quarter of 2026. According to a Store Insider report dated 28 September, the park will accommodate more than ten units, including food outlets and a fast-food restaurant. For those following Hungary’s franchise market, this is primarily news of a potential new trading location: the report does not confirm the arrival of any specific franchise brand.

First phase covers almost 6,000 square metres

MyRA Park M3 is being built at junction 37 of the M3 motorway, the exit for Bag. Its first phase, including the fast-food unit, will cover almost 6,000 square metres. The developer also envisages a later expansion: the layout allows the retail offer to grow in response to business and customer demand.

Faedra Group signed a financing agreement with OTP Bank in spring 2026. The announced opening window is the fourth quarter of that year, so this remains an expected opening rather than a completed launch. The report does not give an exact opening date.

MyRA is the developer’s new standalone Hungarian retail property brand, and this is its first project. The aim is to establish a concept that can subsequently be replicated at other locations. This is not, however, an announcement of a franchise network: the source material provides no franchise partnership model, joining requirements or further named MyRA locations.

It is therefore worth distinguishing between two developments: the first project under a new retail property brand and the mix of businesses that will occupy it. For the franchise community, the details of the latter — particularly the tenants and operators named in future announcements — are likely to be of most interest.

Direct entrances and everyday shopping

Rather than a conventional enclosed shopping centre, the park will use an open-air retail park, or ‘strip mall’, layout. Its defining feature is that shops can be accessed directly from the car park. The concept aims to make everyday shopping and errands quick and convenient.

The planned tenant mix includes a supermarket operated by an international discount chain as the anchor tenant. Alongside it are a health and beauty retailer, clothing and household goods shops, and food outlets. The report also mentions a fast-food unit, but does not name its brand or specify how it will be operated.

This is an important distinction for anyone tracking franchise expansion. A planned fast-food restaurant does not, in itself, mean that a franchisee will open a unit. The available information therefore supports plans for a new food outlet, not the market entry of a particular network or business owner.

Bringing several types of retailer together is intended to help customers combine their everyday shopping tasks in one visit. However, the report gives no details of individual unit sizes, prospective lease terms or whether any space remains available to let.

Targeting local shoppers and passing motorists

The location is intended to serve two customer groups: residents of nearby towns and villages, and motorway users. According to Store Insider, the Aszód–Bag area currently has a limited range of modern retail options available in one place. The development aims to broaden that offer.

The report states that the site is approximately eight minutes from both the motorway exit and Bag railway station. As the summary does not specify the mode of transport, this should not automatically be interpreted as either a walking or driving time. Plans include a 215-space car park and electric vehicle charging points.

Together with the neighbouring petrol station, the park is conceived as a multi-purpose stopping point. Planned amenities include a car wash, parcel lockers and a playground, alongside other convenience services. The aim is therefore not simply to provide shopping, but to help visitors complete several everyday tasks in one location.

These features may be relevant when a prospective operator assesses the site. However, the planned range of services is no substitute for actual visitor data: the source material contains no traffic forecasts, shopper numbers or revenue estimates for individual types of business.

What should the franchise community watch for?

The next significant updates will be a named tenant list, a firm opening date and details of the food outlet operators. These should clarify whether the park’s tenant mix includes any specific franchise openings. The current report does not establish that.

Businesses considering expansion should assess parking, direct shop access, the presence of a supermarket and the supporting services together. It is also worth checking access for local customers and passing motorists separately, as the developer is targeting both groups. These are factors for due diligence, not promises about the site’s likely commercial performance.

Practical takeaway: MyRA Park M3 is worth monitoring as a planned new retail location. It can only be assessed as a specific franchise opportunity once the operating model, available premises and contractual terms have been clarified.