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Raising franchise standards in Hong Kong

Independent guidance, professional development and a shared code of conduct for franchisors, franchisees and people exploring their next opportunity.

Franchising in Hong Kong

Local enterprise meets international brands

Hong Kong’s franchise community brings together local, international and Mainland Chinese brands. Its development spans decades. Franchise operations do not have to register as franchises with the government, so a complete market census remains difficult to establish.

Today, franchising in Hong Kong extends beyond restaurants into retail, learning centres, laundry and dry cleaning. Estimates published in 2025 put local franchises at around 56% of franchise operations, reflecting the importance of home-grown businesses alongside overseas names. This estimate is not an official count of all businesses operating under franchise agreements.

56%
Local franchises, estimated
Source: HKTDC Research, 2025
43%
Catering franchises, estimated
Source: HKTDC Research, 2025
20%
Retail franchises, estimated
Source: HKTDC Research, 2025
37%
Other service franchises, estimated
Source: HKTDC Research, 2025
Standards

A practical framework for better franchising

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Standards

A practical framework for better franchising

QFA supports the franchise community with a code of conduct, free guidance and professional learning designed to promote responsible growth.

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